Angola has unveiled “Visit Angola – The Rhythm of Life", a new tourism brand designed to reposition the African nation on the international travel map by foregrounding culture, hospitality, attractions, diversity and authentic experiences as part of a strategic campaign to boost international arrivals, attract investment, and elevate the country as a vibrant destination.
The new brand aims to reinvent the tourism indentity of the country and underscores Angola’s intention to claim greater visibility within Africa’s evolving tourism landscape, launching signals for new opportunities for travel professionals and investors targeting underexplored destinations.
Introduced by Tourism Minister Márcio Daniel at a launch event in the capital of the country Luanda, the brand forms a key pillar of Angola’s “Comunica Turismo” initiative, aimed at promoting tourism as a driver of economic diversification alongside other sectors such as agriculture and fisheries.
The campaign inspired by traditional Angolan rhythms and the country’s cultural mosaic includes a dedicated official website providing detailed information and booking services, the promotional Visit Angolamagazine available in digital and in print formats,two tracks on which where presented at the launch, a 24 - hour tourist support hotline to provide information and assistance to visitors, as well as endorsements from prominent figures like Leila Lopes and DJ Jeff.
Tourism Minister acknowledged challenges such as infrastructure and workforce development, but emphasized Angola’s distinct cultural and natural appeal, from national parks to its pristine coastlines as key assets.
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