Hilton | Launched its New Hotel Brand, Outset Collection with Over 60 Hotels in Development across the United States and Canada

Hilton Worldwide Holdings, Inc., American multinational hospitality company based in Tysons, Virginia has announced the launch of its new hotel brand, Outset Collection with over 60 hotels currently in development across the the United States and Canada.

The introduction in the market of Outset Collection marks the company’s 25th brand and aligns with the group strategy to expand its presence in the lifestyle and collection hotel segments.

Hilton  has reported significant growth in these areas, driven by the success of its existing brands such as Curio Collection and Tapestry Collection by Hilton, and in the second quarter of 2025, conversions across 10 Hilton brands accounted for over one - third of new openings.

The new Outset Collection will join Hilton’s lifestyle portfolio which includes brands such as Canopy, Curio Collection, Graduate, Motto, NoMad, Tapestry Collection, and Tempo.

The Hilton Outset Collection is a new, upscale hotel brand featuring diverse properties in unexpected locations, like urban areas, small towns, and adventure hubs, integrated into Hilton’s distribution and loyalty program.  aiming to attract travellers looking for unique, story – driven experiences. 

The properties will maintain Hilton’s hospitality standards with upscale finishes and story - driven designs, while allowing each location to retain its unique identity. 

This flexibility extends to the range of experiences and amenities  provided, which will vary based on market demand and guest preferences. Food and beverage options, for example, will differ across locations, from cafes offering light bites to full - service dining concepts.

The brand will initially feature over 60 hotels in development, with plans for expansion to more than 500 hotels in the long term, primarily in the United States and Canada. T

The first hotels under this brand will begin accepting reservations in November, with openings expected later this year. Confirmed located include a basecamp for exploration in Moab, Utah and a boutique hotel in Chicago, Illinois.

All hotels within the Outset Collection will participate in Hilton Honors, the company’s loyalty program where members will be able to book stays, earn and redeem points, and enjoy benefits through Hilton’s direct channels.

Links 
https://stories.hilton.com/releases/launch-of-outset-collection-by-hilton
https://www.hotelnewsresource.com/article138351.html