Germany | Tourism Sector is Expected to Achieve Unprecedented Growth This Year

 Germany’s tourism sector is experiencing a strong recovery and on track to break all - time records in 2025 . The sector is expected to achieve unprecedented growth this year seeing increased domestic and international visitor spending, with a significant contribution to the country’s GDP and employment. While international visitor spending is still recovering, domestic spending, has already surpassed pre - pandemic levels.

With every major performance indicatior set to reach new heights, according to new data from the World Travel & Tourism Council (WTTC) international spending is projected to reach €57 billion, marking the highest inbound spend ever recorded in the country.

EIR, the WTTC’s Economic Impact Research forecasts that the sector’s total contribution to Germany’s GDP could reach €499 in 2025, accounting for 11.6% of the Gross Domestic Product. Additionally the tourism sector is expected to support 6.5 milllion jobs, which would account for 14% of national employment.

Domestic visitor spending is expected to surpass previous records, with projections indicating it will reach €425 billion this year. This relevant growth positions Germany as a leader in both European and global travel and tourism.

The country’s tourism strategy involves integrating tourism within the “Bundesministerium für Wirtsschaft und Energie”, the Federal Ministry for Economic Affairs and Energy. 

The Government encouraged both industry leaders and policymakers to focus on sustainable growth for the travel and tourism sector and prioritizing on sustainability has not impeded economic progress, demonstrating that economic growth and sustainability can coexist. 

Germany’s tourism policy is a clear example of of progress driven by active implementation, evolving in step with the sector itself. This powerful resurgence positions the country not only as a European leader in travel and tourism but also as a global exampleof recovery and reinvention.

The overall growth is attributed to a combination of factors, including a strong domestic tourism, a recovering international market, efficient transportation and infrastructure, sustained investment, and a focus on quality experiences.

WTTC President & CEO, Julia Simpson said that these brilliant results represent a landmark for travel and tourism in Germany. To break records across every major measure, international and domestic spend, GDP contribution, and jobs, is a stunning achievement.

These outstanding performances show a sector not just recovering, but roaring back to life. Germany is once again a powerhouse in global tourism, and this momentum must be protected with smart investment and bold ambition.

From cultural city breaks and outdoor adventures to wellness retreats and world - class events, Germany’s appeal is helping re - establish the country as a top - tier global destination.

In 2024, the travel and tourism sector contributed €484 billion to Germany’s economy and supported 6.1million jobs. Domestic visitor spending reached €422.3 billion, while international visitor spending totaled €45.1 billion. These figures set the stage for the anticipated growth in 2025.

Looking ahead to 2035, the World Travel & Tourism Council forecasts that the sector will contribute €579 billion to the German economy, equivalent to 12.1% of GDP, and supporting 7.6 million jobs. 

In ten years international visitor spending is expected to surge €74 billion, with domestic spending projected to exceed €480 billion. To achieve these targets, the sector must focus on innovation, sustainability, and enhancing global competitiveness. 

Link

https://wttc.org/news/germanys-travel-and-tourism-sector-to-break-all-time-records-in-2025