Uruguay, South American country located between Argentina and Brazil is actively working to enhance its tourism sector through various initiatives focusing on leveraging its unique strengths like political stability, natural beauty, and cultural richness to attract diverse tourist segments.
Key aspects include promoting rural and eco - tourism, enhancing international marketing, improving infrastructure, and connectivity and Uruguay also aims to foster sustaibable growth by attracting private sector investment and integrating new technologies in tourism sector as recently with a project focuses on innovation and development of tourism 4.0 as digital transformation strategy.
The Ministry of Tourism has been working with the support of IDB, the Inter - American Development Bank, in the advancement of tourism to generate employment and income in emerging destinations, consolidating tourism activity as a factor of territorial balance in the country.
Within this framework, IDB finances the Technical Cooperation (non reimbursable) “Innovation and Development of Tourism 4.0 in Uruguay”, a project with the aim of generating knowledge and tool to promote digital transformation in the country’s tourism sector and contribute to greater competitiveness as a destination.
Tourism 4.0 signifies a transformative shift in the tourism industry, leveraging technologies from Industry 4.0 to enhance visitor experiences, optimize operations and promote sustainability. This involves integrating technologies like Artificial Intelligence, Internet of Things, Virtual and Augmented Reality and Big Data, to create a more efficient, personalized, and responsible tourism ecosystem.
The specific objectives for Uruguay are :
• To develop a scalable strategy and instruments to increase the digital maturity of the of the tourism sector in Uruguay.
• Implement a tourism 4.0 support laboratory, applying and adjusting the designed instruments on a pilot basis.
Following a competitive process, the IDB has hired a consulting firm that will lead the work of designing this strategy. To this end, interviews, workshops and other activities will be carried out with tourism actors from the different regions of the country, with the aim of obtaining basic information, to diagnose the current situation, perception, and in more advanced moments, validate the proposed strategy.
The launch of the project will take place on 5th August at the headquarters of the Ministry of Tourism in Montevideo, a day in which the first workshop will be held, which will be followed by other regional workshops in Minas, Rivera and Salto and a virtual workshop.
No comments:
Post a Comment
Thanks a lot to read and note.