Visit Florida Keys & Key West, the official tourism website operated by Visit Florida Keys (VFK), a not - profit corporation contracted by Monroe County to serve as its official destination marketing organization, operating under the direction of a nine - member of Directors, which is also the Monroe Country Tourist Development Council (TDC) has rolled out a new refreshed VisitFloridaKeys.com website.
This project marks the first AI - powered destination in Florida state and features the “Conch - cierge” a multilingual virtual travel assistant that supports visitors to plan trips and itineraries in over 45 languages.
The new website is part of Visit Florida Keys’ growing focus on artificial intelligence and data innovation, developed in partnership with MMGY Global, a leading integrating marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands headquartered in Overland Park, Kansas, U.S., accurately designed to deliver personalized travel experiences through intelligent technology, automation and structured data.
This innovative AI - powered platform enables travellers to plan, explore the Florida Keys, a famous string of tropical islets stretching about 193 kilometres off the southern tip of the U.S. state of Florida between the Atlantic Ocean and Gulf of Mexico, known as a destination for fishing, boating, snorkeling and scuba diving in more dynamic ways, with new tools designed to benefit both travellers, travel planners and tourism partners.
The new website ensures Florida Key businesses remain discoverable when travellers ask AI where to go and a notable enhancement to the website is the “Conch – cierge”, an intelligent travel companion, a nod to the Conchs as local residents are called.
This ChatGTP - powered virtual assistant built on Matador Network’s GuideGeek platform launched in April 2023 and well known to have over 1M consumer users and powers customs conversational AI for dozens brands and destinations.
“Conch - cierge” is fluent in over 45 languages and instantly helps travellers uncover hidden gems, local insisghts and the best ways to experience the community providing answers and detailed information about attractions, landmarks and sites of interest.
VisitFloridaKeys.com website features :
• AI - optimized listings for more than 2.000 tourism businesses, offered for free, and designed for maximizing visibility in AI searches.
• Site - wide individual translation capabilities in multiple languages.
• Dynamic event calendar integration, offering real – time updates for easier trip planning.
• Expanded content automation ensuring customized visitor experiences.
• Co - op advertising opportunities helping local businesses to reach travellers directly.
• Structured data integration that supports search engines and AI platforms.
Looking ahead, Visit Florida Keys expects that the enhanced website features and the introduction of the “Conch – cierge “ will drive a 20 - 25% increase in partner engagement over the next year.
Visit Florida Keys President and CEO, Kara Franker said that this launch marks a huge milestone in how the entity serves its community, partners and future visitors, representing a broader evolution in how the organization markets and manages the Florida Keys as a destination.
SVP of Partnerships and Technology at Visit Florida Keys, Jeanne Quinn said that building the site from the ground up let the organization focuses on AI and digital - first innovation from the start and now Visit Florida Keys has a best - in class platform that the technology team will continue to evolve.
Link
https://www.travelmole.com/news/visit-florida-keys-introduces-ai-trip-planner/
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