Uruguay, South American country located between Argentina and Brazil bordered by the Atlantic Ocean and crossed by the Rio de la Plata River, protagonist in the last years in actively boosting tourism through initiatives like a VAT reduction for certain tourism activities paid with electronic methods, infrastructure improvements, promoting sustainable practice, diversification of destinations, new tourist proposals with continuous plans and strategies to elevate itself as a global destination launches itself also in the field of artificial intelligence, and unveiled a new advertising campaign in the tourism sector using AI to create promotional images and messages.
This initiative launched by Uruguay’s Ministry of Tourism designed and approved in the previous administration is a new advertising campaign for Tourism Week that includes three audiovisuals contents, starring AI generated characters called Claudia, Josefina and Eduardo, each representing different tourist experiences in Uruguay highlighting adventure tourism, culture and gastronomy.
In the advertising Claudia transforms her country into the ideal destination for the explorer, landscaper, dancer, the historian, the swimmer and the photographer, highlighting the diversity of activities, a simple, but efficient way to show the several options in the tourism sector Uruguay can offer.
The second character, Josefina represents Uruguay as the the country of the adventurer, the gourmet,, the sommelier, the singer and the influencer, emphasizing gastronomic and cultural tourism adding more options with contents linked to other segments of tourism, inviting travellers with a notable message to live new, authentic experiences.
Eduardo is the third character and he shows Uruguay as the country of the taster, the fisherman, the gaucho, the griller, the cyclist, the songwriter, and astronomer, also highlighting rural and adventure tourism showing different perspectives of tourism with people covering various roles, images and messages showcasing a range of fields such as gastronomy, music, science, sport outdoor activities and professional jobs as authentic protagonists in the national landscape.
The characters in the campaign were created with artificial intelligence, which made it possible to generate images adapted to each tourist experiences.
The latest technologies linked to artificial intelligence have also gained space in advertising due to their abilities to offer personalized and innovative content, optimizing resources and expanding the reach of messages promote the destination.
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