Lalasa Villas - Bali - Indonesia | Comfort and a Dream Stay on an Idyllic Island

 

Lalasa Villas is a complex of 12 luxury villas located in Canggu, a resort village situated on the south coast of the idyllic Indonesian island of Bali, well known for its exotic black - sand coasts, its surf schools and surrfing shops, a destination that has grown very recently to become a popular destination for surfers in Bali and that today offers a very good combination of hotels,restaurants, bars and beach clubs in its municipal terms, especially after the overcrowding of Kuta and Seminyak.

Lalas Villas are located in a strategic position, ideal as a starting point for excursions, very close to the beach of Berawa, a long stretch of black sand that ends with a suggestive, large lagoon on the southern end and it is the Canggu's beach closest to Seminyak approximately a 30 - minute by car north from the main shopping and dining hubs.

The design of the one and two bedroom villas has been designed to offer maximum privacy and comfort to guests inspired by a traditional Balinese village combined with all the comforts of a modern home, each accommodation boasts a small garden that faithful to Balinese architecture opens without walls to a wide day area, ideal accommodation to enjoy a dream stay.

The only isolated rooms from the outside are the bedroom and the bathroom that communicates both with the room and with the outdoor area where there is a cozy garden that offers privacy and intimacy, a swimming and next to it a hammock area and another one with a balés, a small pavillion with a traditional island cushioned floor.

Guests can enjoy the Kecambag Resto and Café, an informal restaurant offering typical Balinese cuisine serving breakfasts and lunches until late afternoon and a wellness area, the Lalasa Spa, which provides a variety of treatments.

Link - https://desarrollohotelero.com/arquitectura-y-diseno/bali-estilo-tradicional-contemporaneo-en-12-villas-de-lujo-en-la-playa-mas-cool/

Visit Nayarit – Mexico | Destination Promotion with the Los Angeles Lakers Partnership

 

Mexican Tourism Board Visit Nayarit which promotes the marketing,visits, tours and all the tourist attractions of the State of Nayarit located in western Mexico between a stunning coast of the Pacific Ocean and the forested mountains of the Sierra Madre Occidental with its tourism brand has become an official destination of the Los Angeles Lakers, famed American professional basketball based in Los Angeles – California -U.S.

Visit Nayarit thus becomes a means of promotion for its territory in partnership with one of the most emblematic teams in the NBA history, the National Basketball Association, the "Lakers" member of the Pacific Division of the Western Conference playing at the crypto.com Arena multi-purpose indoor arena in downtown Los Angeles originally known as Staples Center.

Nayarit can thus promote its important historical and cultural heritage, its great beaches of San Blas and the so called "Riviera Nayarit" very popular for its sunny beaches and the emblematic Matanchen Bay's surfing beaches as well as Mexcaltitlán Island considered the iconic birthplace of Aztec civilization among Lakers fans by taking advantage of the opportunities for visibility and participation within the media and events of the Los Angeles Lakers,one of the most successful team in the history of the NBA all time.

Nayarit State Secretary of Tourism Juan Enrique Suárez of Real Tostado said that the Los Angeles Lakers are one of the most prestigious brands in sports, working with them will promote the Nayarit region as a tourist destination for many fans and there is great enthusiasm for this historic collaboration.

As a relevant note fueling this partnership, the Los Angeles market is the main source of travellers for the State of Nayarit with between three and four daily flights from the Californian city airport to the Banderas Bay Airport.

The relationship between Visit Nayarit and the Los Angeles Lakers will give unparalleled visibility in the Los Angeles area providing great opportunities for fan interaction both and outside Crypto.com Arena where the Lakers play their home NBA matches.

As an official tourist destination, Nayarit will have a strong presence at home games with branded spaces that will be prominently displayed within the arena, on the court and in telecasts, as well as content will be shared on the Los Angeles Lakers' Instagram social media channel.

The partnership between Visit Nayarit and Los Angeles Lakers also includes hospitality, ticketing, regional promotion through co- branding and other fan engagement opportunities.

Los Angeles Lakers fans will have the opportunity to connect with the Visit Nayarit tourism brand in a great, unique, memorable way while the Mexican State of Nayarit will continue to position itself as relevant destination and it will be the preferred destination for the iconic Los Angeles Lakers.

Link - https://www.expreso.info/noticias/bazar/103332_visit_nayarit_une_fuerzas_con_los_angeles_lakers

Costa Rica | First Country in the World Using AI to Develop its Country Brand Strategy

 

Costa Rica, Central American country with coastlines on the Caribbean and Pacific Ocean with a territory characterized by numeros promontories and peninsulas that give rise to bays and gulfs, white sandy beaches also known for its biodiversity, volcanoes, rainforested areas with a quarter of its area made up of protected jungle 10 years after the launch of essentialCOSTA RICA, this Country Brand resumes its history with an initiative to define its strategy for the next decade.

Driving this new path will be innovation and essentialCOSTA RICA becomes the first country brand in the world to use AI, artificial intelligence to define its vision in the ten years leading up to 2035.

In partnership with Bloom Consulting firm has been developing Nation Branding and City Branding strategies for various local and national government, essentialCOSTA RICA used four blocks of information for strategy development as follows:

a)     Previous studies on perception of the Country Brand as digital identity and rankings.

b)     Strategic documents about Costa Rica such as decarbonisation plans.

c)     Global information on future trends, for example, Sitra Megatrends 2023, OECD Economic, Oulook, Global trends 2030 annd more than 10 additional information.

d)     As well as interviewing national stakeholders from different public and private sectors to understand their perception of the country today and how to live in Costa Rica in 10 years.

essentialCOSTA RICA to become the first country globally in the use of AI in the development of a strategy with the support of Bloom Consulting have placed the first three blocks of information in an AI-based platform to be processed and analyzed accurately in depth.

This kind of technology has not only made it possible to identify and evaluate current perceptions of Costa Rica but has also given key and accurate information on emerging trends and the general sentiment associated with the Central American country in the international media.

In addition to all this, the system was able to generate projections and forecasts on possible future media coverage, anticipating areas of opportunity to improve Costa Rica's image and presence within strategic global markets, as well as a decision-making process with more information that allows communication strategies to be adapted to maximize the positive impact on international audiences.

  This was followed by a working session with the institutions and stakeholders that make up the governance of essentialCOSTA RICA, which defined the priority projects that would have the greatest media coverage according to the elements of the Country Brand Perceptions, Taxonomy Model and the analysis of artificial intelligence and which brought this issue to the center of Costa Rica's strategy, namely climate change and environmental conservation.

The director of essentialCOSTA RICA Adriana Acosta said that one of the five fundamental values of essentialCOSTA RICA is innovation, which is why we try to use it in the 2035 strategy through the application of AI and the results are satisfactory.

This path will lead to consolidating the country's position as a global reference point in sustainability and in the fight against climate change.

The application of artificial intelligence has represented advantages in the development of this strategic process and some of them are:

-        Efficiency : to allow processing large quantities of data from quantities of data from different sources, which ensured a complete analysis.

-        Depth of perspective : AI allowed the detection of subtle patterns and correlations within the data, providing deeper perspectives on the dymanics of perceptions.

-        Future analysis : Future trends are analyzed through AI, allowing the modelling of scenarios based on multiple variables, with an informed and complete vision.

-        Prediction models : which allow you to model future behaviour based on global trends, obtaining more accurate predictions on future media trends.

Bloom Consulting's Global Director of Nation and Place Branding, José Felipe Torres, commented that the fact Costa Rica is the first country to develop its national brand strategy using artificial intelligence shows how advanced it is and how it is a leader in terms of national brands.

essentialCOSTA RICA's 2035 strategy was launched at the end of 2023 with the primary goal of creating strong and focused messages on climate change and sustainability through the concept of natural intelligence.

Nowadays, Costa Rica's Brand Country has implemented actions to strengthen the country's image as an articulator of innovation and knowledge in climate change and environmental conservation in various national and international forums.

The Brand also collaborates with the national private sector in a series of workshop to introduce sustainability and the fight against climate change in companies, while aligning the Country Brand's licensing program with this new narrative.

In addition to all that digital campaigns and various training courses are carried out for local talents, especially young people, on the topics of Strategy.

The director of essentialCOSTA RICA Adriana Acosta said that Costa Rica today already enjoys a very important position in climate change and environmental conservation, which is why from the 2035 Strategy, thanks to the future scenarios analyzed with the help of AI, work is being done to capitalize on what the country has built over decades with specific actions that help improve the image and promote the implementation of tactics that consolidate the Costa Rica's leadership on these issues.

Link - https://www.expreso.info/noticias/internacional/103301_costa_rica_primer_pais_en_usar_la_ia_para_la_creacion_de_su