Uruguay, nation located on the southeastern coast of South America between Argentina and Brazil bordered by the Rio de la Plata River and the Atlantic Ocean, known for its stunning white sand beaches, a verdant interior, a diverse wildlife and rolling countryside, centuries - old colonial towns also highlighted by a vibrant culture, a lively artistic scene and boasting a level of stability that few countries on the continent can match is experiencing a notable growth in domestic tourism.
The country is applying successful strategies to achieve excellent performances to enhance its inbound tourism such as a solid promotion of its territory, a diversification of its destinations, improving infrastructure and integrating new, innovative technologies like augmented reality and AI in its tourism services which are expected to boost visitor engagement, streamline operations, and offering perosnalized travel experiences.
Domestic tourism, carried out in the country by Uruguayan citizens, has marked a notable increase in the period 2020 - 2024, also due to notable investment operations, modernisation of infrastructure and with a constant participation to internationa tourism fairs and events showcasing its varied tourism proposals.
In 2024 Uruguayan citizens have registered a record in domestic tourism with a notable increase of 22% more than the previous year, and, it has been the Metropolitan Region that one that had the most visits up to 41.4%, followed by the Eastern Region with 26.3%, the South Central Region,13.6%, the Littoral Region with 10.2% and finally the Northern Region, 8,5%.
This increase was specifically 61.9% confirming the post - pandemic recovery, together with continuous strengthening, given the investment in different development strategies that encourage the internal movement of travellers attracted by different destinations, including those less known.
With these high performing results, Uruguay's tourism industry is expected toi continue to grow, with also a special focus on sustainable tourism in rural areas and coastal regions and is seeing a rise also in eco - friendly tourism across the entire territory.
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Thanks a lot to read and note.