Friuli Venezia Giulia, a northeastern region of Italy fringed by the Adriatic Sea, and bordering Austria and Slovenia, home to the sharp - peaked Dolomites, highlighted by suggestive hills with vineyards producing fine wines, attractive cities and towns rich in history, culture and artistic treasures, launched a new claim, "C' è tutto un Mondo", "There is a whole world", to promote of the destination.
The new claim will accompany the promotion of Friuli Venezia Giulia region in Italy and abroad through an important press and digital campaign which aims to showcase the rich cultural and historical heritage, attractiveness and charm of the region.
This captivating message will also be the protagonist of a new chapter linked to the commercial launched last year and which will be broadcast on the main national newspapers, with protagonist a family struggling with the choice of a holiday destination that will finally reach the Friuli Venezia Giulia region.
The new claim enhances the beauty and uniqueness of Friuli Venezia Giulia, highlighting a varied offer suitable to meet the needs of different types of travellers, with particular attention to families.
This is the starting point for the new communication concept, the new claim and the new graphic design that Friuli Venezia Giulia region in partnership with PromoTurismoFVG, the destination management organization which pursues its objectives planning and organizing the offer through specific tourism products and promoting the entire regional territory as global destination, has chosen to tell it story and present itself to the public starting from this spring.
The Fruli Venezia Giulia region is a territory capable of surprising everyone by combining different landscapes, where among natural, artistic, historical and cultural wonders, between sea and mountains, hills and rivers, the traveller can savour the different identities and the diverse landscapes of this original and versatile land, where differences are synonymus with wealth.
"C' è tutto un Mondo" claim, which will be translated abroad, therefore has the task of being able to summarize an apparently small region, but incredibly vast as “ a world” from an experiential point of view, through an impactful and at the same elegant graphic design.
The setting, minimal and refined precisely to enhance the immersive message of the claim, includes the central title combine with impactful photos, leaving room for some small details but above all freedom for the observer to immerse himself in the images becoming part of the territory, receiving in a message all what Venezia Giulia offers and entering in a " whole world" in which to find biodiversity, beauty, culture, traditions, unique flavours, stunning and diverse landscapes and much more.
Alongside the new claim, the TV campaign will also soon kick off with the airing of the commercial that tells a new episode of the events of the family that in 2024 was grappling with the decision of the holiday destination.
Last spring the video was launched in which the question was "So where are we going on vacation ? " burst into the quiet of the home, triggering the dirrent needs of parents and children between sea, mountain, culture, and entertainment, food and wine and relaxation with a further short question as"The solution ? and a firm answer saying Friuli Venezia Giulia".
The family therefore arrives in Friuli Venezia Giulia and the first rumours, with some backstage videos, have already been published in recent days, waiting for the launch of the video that will resume the narrative dynamic of the previous one, in addition to news and surprises always linked to the numerous proposals offered by the territory in which, in fact ""C' è tutto un Mondo"/ "There is a whole World".
The commercial, which will promote the offer of the territory in view of the summer, has been made in a longer version, of 30 seconds, and a shorter one of 15 seconds, which will be followed by an autumn sequel for the next season.
The TV campaign, at the start, will be visible on Rai TV, Mediaset and La7 channels, to which are added the channels dedicated to children, according to a programming that will last four weeks with a total of almost 2.000 passages and a selection of time slots and quality programs.
On the occasion of the launch of the new claim, to accompany the promotion of the territorty through the classic media, PromoTurismoFVG has also renewed the shop where you can find the merchandising "Io sono Friuli Venezia Giulia"/ "I am Friuli Venezia Giulia".
The new friuliveneziagiuliashop.it completely redesigned in graphics and content, allows you to buy collections and special editions inspired by events and the excellence of the territory, making them accessible anywhere, with a simple click.
In addition the new shop to a graphic restyling, has also been optimized for the technical part, to offer users a better and faster service.
No comments:
Post a Comment
Thanks a lot to read and note.