Lake Charles U.S. | "Always Here", a Campaign to Showcase the Importance of Tourism and Tourists to the Southwest Louisiana Economy Launched

Lake Charles, city located on Lake Charles, Prien Lake, and the Calcasieu River in the U.S. state of Louisiana, through Visit Lake Charles, Official Travel Organization promotes the destination launched "Always Here", a campaign to showcase the importance of tourism and tourists to the Southwest Louisiana economy.

Lake Charles, a regionally significant centre, of education, petrochemical refining and tourism is considered for its over 75 festivals held annually the Festival Capital of Louisiana as well as known for the presence in its boundaries of McNeese State University, SOWELA Technical Community College and the Central Arts and Humanities Center, and a African American Heritage Trail Site. 

 "Always here" campaign is an initiative designed to showcase the relevance of tourists and tourism as great protagonists to the Southwest Louisiana economy in a city which welcomed more than 7.0 million visitors and generated $800 million in total spending in 2023, cementing its role as a premier travel destination.

The Louisiana's city is able to attract visitors for leisure, conferences, events, participating in sports tournaments, or conducting business, visitors that during their stays check into hotels, dine in local restaurants, shop in boutiques and experience all the attractions that Lake Charles and Southwest Louisiana have to offer.

Chief Marketing Officer for Visit Lake Charles, Timothy Bush, said that visitors are a constant presence in coffee shops, restaurants, and stores, but they often go unnoticed and this campaign brings attention to that invisible but incredibly menanigful presence.

The campaign video helps business owners and residents see the region through the eyes of a tourist and recognize how tourism enhance quality of life for locals.

  "Always Here" campaign to increase awareness, includes OOH, digital out - of - home activations across the destination, with billboards and digital displays.

These visuals show how tourists intersect with local life through tipping servers, appreciating the warm hospitality of Lake Charles and Soutwest Louisiana, or sharing their experiences.

In the campaign local business participation is a key element and Visit Lake Charles is inviting over 20 businesses, from retail and dining to wellness and services, to take part by : 

•    Displaying campaign posters provided by Visit Lake Charles
•    Sharing campaign content and messaging on social media
•    Being featured on the official "Always Here" campaign landing page and Visit Lake Charles social media channels
•    Participating in "invisible guest" interviews with local or regional media to spotlight the visitor impact in Southwest Louuisiana

Chief Marketing Officer for Visit Lake Charles said that Lake Charles wants to show that visitors are more than just statistics because tourism impacts every part of the local community.

By partnering with local businesses, the community can build pride in the industry, connect the dots for residents, and emphasize that tourism is everyone's business.

Link - https://www.travelmole.com/news/visit-lake-charles-celebrates-benefits-of-tourism-in-new-campaign/