Penang, a Malaysian state located on the northwest coast of Peninsular Malaysia along the Strait of Malacca, a popular tourist destination in South East Asia known for its vibrant culture, beaches, historical sites and a captivating architecture, also highlighted by several natural attractions and a thriving food scene launched the "Not the Penang You Know" campaign in Southern Tahailand to enhance tourism and reinforcing cultural ties and connectivity with the neighboring country.
Penang Government aims with this iniative to boost tourism, enhancing cultural ties, and enhance connectivity positioning Penang as a leading destination in the country showcasing its entire tourism potential with the purpose to attract more international tourists in this case those coming from the south of Thailand.
The initiative was introduced during the Experience Penang Networking Session which took place in Hat Yai, a city's in Thailand's far south near the Malaysian border, a sprawling commercial hub and a renowned shopping destination also known for its delicious cuisine with protagonist its outstanding seafood which is served in various styles, Buddha temples and the emblematic Khlong Floating Market.
The event organized by Penang Global Tourism gathered several tourism professionals from both Malaysia and Thailand with the presence of the Chairman of the State Tourism and Creative Economy Committee of Penang, Wong Hon Wai.
The Chairman emphasized the significance of the new MySawadsee train service connecting Hat Yai and Penang, viewing is as a key move to reconnect with traditional markets and underscoring Penang's deep cultural and historical ties with Southern Thailand.
In the event was also mentioned landmarks like Wat Chayamanngkalaram, a significant Thai Buddhist temple located in George Town in Penang, known for housing one of the world's third - longest reclining Buddha statues, and focal point for local Thai community, a site representing a relevant cultural tie between the two Asiatic countries.
In addition the Chairman mentioned historical figures like Khaw Sim Bee Na Ramong, a venerable person and a significant figure in the shared history between Penang and the southern region of Thailand and he also pointed to a 41% rise in Thai arrivals at Penang International Airport in 2024.
A further detail highlighted that thanks to improved air, rail, and road connections 1.6 million Thai tourists visited Malaysia in the past year, 80% of whom travelled by land or train.
"Not the Penang You Know" campaign also encourage travellers to venture beyond George Town famous heritage site and street food, promoting attractions such as art spaces, wellness retreats,, cycling holidays, and giving value to traditional crafts.
New attractions launched to enhance Penang offer are in addition tourist proposals include the Bertam Resort, the Design Village outlet and the Penang History Gallery.
Penang, with this initiative also aims to attract even more visitors through enhanced connectivity and its expanding recognition as an important hub for education and corporate events.
"Not Penang You Know"campaign promises to have a notable impact on interactions between two countries sharing centuries of history and relevant cultural ties.
Link - https://www.travelandtourworld.com/news/article/penang-in-malaysia-unveils-innovative-not-the-penang-you-know-campaign-in-southern-thailand-to-attract-more-tourists-and-showcase-its-rich-cultural-offerings-beyond-george-town/
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