VisitRimini is the Official DMC, Destination, Management Company of the City of Rimini, famous destination on the Adriatic coast in Italy's Emilia Romagna region, well known for its relevant cultural and historical heritage, trendy beachside nighclubs and a vibrant nighlife is back on the track with a new television commercial broadcast on LA7 started on 30th March highlighting its 2025 Tourism campaign focuses on a targeted promotion strategy.
VisitRimini, set up by Italian Exhibition Goup is the leading company in the organization of fairs and congresses, hospitality promotion, with 50 years of history in the Rimini tourism industry, promotes and enhance the city and its local area providing a full range of tourist services such as hotel booking, transport, ticketing, experience toues, guided tours and excursions.
As incoming operator in VisitRimini, specialized in the promotion and marketing of the tourist destination and its territory manages the supply chain of services and it is the point of reference for associations, PCO, tour operators, travel agencies and wedding planners in all phases of organization.
The strategy of the campaign is based on an effective television communication flanked by an important digital activity that will involve a wide and diversified audience, with the aim to reach over 1 million unique users through social campaign and programmatic advertising campaign.
The main goal is to enhance Rimini as a tourist destination 365 days a year, overcoming stereotypes and revealing in authentic face and essence.
The Destination Manager of VisitRimini Coralie Delaubert, said that the DMC wants to accompany spectators on a journey to discover a renovated Rimini, with a redeveloped seafront, a historic centre with a unique charm, a double seaside and its cultural soul.
The emotional commercial is based on deep and meamingful keywords such as hospitality, curiosity, desire and originality, to convey the essence of the city.
The promotional campaign developed on several levels and channels, with particular attention to international markets and the commercial, available in Italian and English, aims to intercept travellers from Austria, Germany, Switzerland, the United Kingdom and Eastern Europe among them Poland, which is today among the markets of greatest interest for Rimini tourism.
A central role is the digital strategy is entrusted to programmatic advertising, an automated online advertising space purchasing system, a strategic plan that allows to reach the right audience at the right time, maximizing the visibility of the campaign on different portals and digital platforms and ensuring targeted and highly effective dissemination of content.
Similarly a significant investment was allocated to social promotion on platforms with a wide audience such as Google and YouTube, with targeted campaign in the areas served by Rimini airport and along international rail connections.
The goal is to encourage incoming tourism and strengthen the connection with the local territory and for this reason, the campaign will be geolocated to intercept the right audicence, offering personalized content for different segments of travellers.
VisitRimini also continues its operations with its commitment to promoting the destination at a B2B level, in 2024 alone, over 1.200 meetings were held with buyers and tour operators in the leisure and MICE sectors, strengthening the city's positioning on the international tourism scene once again.
The Organization propose itself as the trusted partner in the Romagna Riviera, offering not only the classic experience of sea, sun and relaxation in one of the most famed destinations on the Adriatic coast, but as a point of reference to showcase culture, art, history gastronomy, wellness and sport in the territory.
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