Jordan, an Arab country in the Middle East located in the Levant region, on the eastern bank of the Jordan River is experiencing a growth in its tourism sector that is showing strong signs of recovery with international visitor arrivals rising by 19% in Q1 2025 compared with the same period last year, according to data from the Ministry of Tourism and Antiquities.
Jordan tourism sector is experiencing robust growth, with revenue increases and a significant rise in visitor numbers, particularly in popular destinations like Petra, Wadi Rum and Amman, fueled by increased spending from various groups, including Jordanian expatriates, non - Jordanian Arab travellers and international visitors.
The Ministry reported that the country welcomed 2.125.000 international visitors between January and April 2025 up from 1.785.000 during the same period in 2024, reflecting growing interest in Jordan as a travel destination and highlighting tourism's continued role as a vital contributor to the national economy.
QAIA, Queen Alia International Airport, located in Zizya, 30 kilometres south of the capital of the country Amman remained the top entry point accounting for 33.1% of all arrivals, with more than 705.000 visitors entering through the airport.
Economic analyst Rami Abdulla said that this growth reflects not only a post - pandemic rebound but also the success of government tourism strategies and targeted regional marketing. Tourism plays a major role in GDP and job creation, and a consistent rise in arrivals benefits multiple sectors.
According to the Ministry's figures, land border crossings also contributes significantly. The Omari crossing between Jordan and Saudi Arabia located about 155 kilometres west of Amman recorded 23.8% of total tourist entries with over 507.000 visitors, followed vy the King Hussein Bridge, the southernmost crossing spanning the Jordan River and one of three land crossings between Israel and its neighbors ro the east and south with 10.4% and the Jaber crossing between Jordan and Syria with 9.2%.
Other points of entry include Wadi Araba, international border crossing between Aqaba, Jordan and Eliat, Israel, 3.8%, Aqaba's seaport in the southwest of the country, on the Gulf of Aqaba, an inlet of the Red Sea, 2.8%,, the Karameh Crossing, the only border crossing between Jordan and Iraq connecting the Jordanian town of Ruwaished to the Iraqi town of Turaibil, 1.5% and King Hussein Airport in Aqaba, 0.3%.
A Tourism business in Petra, Salma Taha said that she has seen a noticeable rise in bookings and renewed confidence among tour operators, witnessing steady demand from Europe, the United States and GCC countries. The numbers are promising especially for small businesses that rely on international travellers.
Petra, iconic archaeological site in Jordan's southwestern desert, in particular is attracting a new wave of tourists drawn by live music events and cultural performances. Sector officials noted that an increasing number of international visitors are now travelling specifically to attend concerts held at the historic site.
Directly linked to this topic, a travel agent, Hani Karim told The Jordan Times that travel agencies are responding by offering curated packages that include concert tickets, luxury accommodations, guided tours, and visits to nearby attractions.
As the tourism sector continues to rebound, stakeholders are calling for sustained investment in infrastructure, digital transformation, and workforce development to ensure long – term growth.
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