Jalisco, a western Mexican state fringed by the Pacific Ocean and highlighted by the unique landscapes of the Sierra Madre Occidental that with jagged mountains dominates rolling agave fields and picturesque villages and hamlets, a land boasting a rich cultural and historical heritage visible in its outstanding colonial architecture and relevant archaeological sites, announced a $1 billion investment in constructing 38 new hotels across the state.
Private investors have committed to investing this very relevant sum to add 4.578 rooms across the Mexican state, an initiative, set to unfold between 2025 and 2028 that will increase Jalisco's hotel capacity, a significant development for the local tourism and hospitality sector.
The investment will be distributed among several global and local brands, as well as independent properties.
InterContinental Hotels Group also known as IHG Hotels & Resorts, renowned British multinational hospitality company based in Windsor, Berkshire, England, UK is set to operate seven new hotels with an investment of $165 million.
Hilton Worldwide Holdings, Inc., American hospitality group headquartered in Tysons, Virginia plans to spend $90 million on four properties and Marriott International, American hospitality company based in Bethesda, Maryland has allocated for its expansion $65 million.
Hyatt Hotels Corporation another hotel group from the United States headquartered in Chicago, Illinois will invest $295 million in three properties in Puerto Vallarta, famous resort town on the Pacific coast.
Additional investment include $45 million by ME, brand of Meliá International, Spanish hotel chain based in Palma de Mallorca, $26 million by NH Guadalajara Suites, part of Minor Hotels,operator headquartered in Bangkok, Thailand.
$15 million will be invested by Four Points by Sheraton linked to Sheraton Hotels and Resorts, American international hotel chain owned by Marriott International and $230 million by Chablé El Tezcalame Tomatlán, linked to Chablé Hotels, a Mexican collection of luxury hotels and residences that focuses on redefining wellness and honouring the natural landscapes where they are located.
The Brada Collection often associated with the CDSHotels brand, offering various amenities, including spas and wellness centre will invest $8 million in two hotels.
Other investments include Serenzzo Tapalpa at $2 million, Shaalam San Juan Cosalá at $6 million, Suite Liveup at $20 million, and World Hotels at $13 million. Furthermore, eight independent hotels will collectively invest $100 million.
These investments are strategically located across various key destinations within Jalisco state, including the Guadalajara metropolitan area, Puerto Vallarta and Costalegre.
This expansion is part of a broader economic growth strategy led by the state government, aiming to bolster Jalisco as a leading destination for domestic and international tourists, with the state that is experiencing a tourism boom with significant increases in visitor numbers and economic impact.
In the first four months of 2025, the state welcomed 11 million of visitors, recording a 1.6% increase year - over - year.
Jalisco's tourism sector is expected to play a crucial role in its economic development, to exceed 90,000 hotel rooms 2030.
The state also benefits from a strong infrastructure, including two international airports in Guadalajara and Puerto Vallarta, which support domestic and international travel.
The timing of these hotels opening is strategically planned to coincide with major upcoming events, such as the 2026 FIFA World Cup, which is expected to attract over 2.5 million visiotrs to the region.
12 of the 38 hotels are scheduled to open before the tournament begins, positioning Jalisco to capitalize on the influx of international visitors and starting a further step to elevate itself as a tourist hub of notable relevance in the region.
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