Brazil, the largest and most populous country in
South America with the actions of the Ministries of Ports and Airports and
Tourism is ready to launch an International Tourism Acceleration programme
which reflects the Federal Government's commitment to air connectivity and
regional development in the country.
Embratur, the Brazilian Tourist Board, federal
state - owned agency reporting to the Brazilian Ministry of Tourism, MPor, the
Ministries of Ports and MTur the Ministry of Tourism announced on 10th
December 2024 the first notice of PATI, the International Tourism Acceleration
Programme for 2025.
The programme, which was implemented in 2024 as a
pilot project aims to increase the number of seats on international flights to
Brazil, this initiatives envisages the creation of public - private partnership
with airlines and airports, and will make regionalized announcements, the first
in January 2025 and it will focus on attracting flights to the northeast of the
country.
The launch ceremony took place at the headquarters of
the Northeast Consortium based in the capital Brasilia, an event
which was attended by the President of Embratur Marcelo Freixo, the Minister of
Ports and Airports, Silvio Costa Filho, the Minister of Tourism, Celso Sabino
the Governor of Rio Grande do Norte and the President of the Northeast
Consortium Fátima Bezerra.
In a speech the President of Embratur stressed that
the PATI 2025 programme is a leap forward in relation to the pilot project
carried out in 2024 and that only happens because within the Ministry of
Tourism, the Ministry of Ports and Airports and Embratur there is a permanent
dialogue working all together since week one.
Today, together it is possible to achieve this
thanks to this capacity for dialogue and the leap the Institutions are making
now is very big, starting with R$63 million in investments that will reach
R$120 million with the participation of airlines and airports.
When the Institutions regionalize, the will is to
reach each region of Brazil faster and more objectively with the intention to
do it in all regions and it is very important to start with the Northeast of
the country, this area has to compete with the Caribbean and, for that, it is
necessary to integrate regional promotion.
This conception is already a step forward for a
country that is in dialogue today, a nation does not have democracy if it does
not have dialogue and it is a great leap for all to generate employment, income
and development.
The Minister of Ports and Airports, Silvio Costa
Filho stressed that the intention is to continue strengthening the PATI
program, knowing that for every four tourists who come to a city, a job is
created ant that stimulates the economy. The common idea is to continue with
this programme with the expectations that next year it will be possible to
contribute more than R$100 million.
the Minister of Tourism, Celso Sabino described the
PATI, as historic stressing that there is no doubt making history with programs
such as the PATI and other of the Federal Government.
With the partnership of state governments, it's
possible turning the key to Brazil's economy, greeting all those involved in
the process on behalf of the dear friend Marcelo Freixo paying him all the
tributes for the success of international tourism and the effectiveness of the
country's international promotion.
Also participating in the meeting were Embratur's
Director of International Marketing, Business and Sustainability, Bruno Reis,
the Agency's Coordinator of Demads and Multimodal Transport, Philip Karat,
Governors João Azevedo of Paraiba, Elmano Freitas from, Ceará, Radael
Fonteneles, from Piauí and Fábio Mitideri, from, Sergipe, in addition to the
Secretary of Tourism of Bahia, Mauricio Bacelar, and representatives of the
civil aviation and tourism sectors.
The PATI investment, in 2025, will be R$63.6
million with a forecast to generate at least 500.000 new jobs within a year.
The Pilot project has already invested R$3.3
million and captured 70.000 seats on international flights for the 2024/2025
summer season, from 27th October 2024 to 30th March 2025.
Brazil will have a record number of international flights for the season, 7.48 million, an increase of 19% compared to the summer
of 2023/2024.
For the first regionalized call, focused on the
Northeast of the country, R$24 million will be invested, with the forecast of
attracting at least 260.000 new seats on international flights within a year.
The programme reinforces the Federal Government's
commitment to regional development by strengthening international tourism.
Thus airlines and airports are invited in
partnership with companies to launch new international flights to Brazil and
present investment proposals to promote these new flights, with actions such
as advertising campaigns in the country of origin of the route and campaigns to
promote the organization of trips with journalists, digital influencers and
international tour operators in the destination.
Embratur's counterpart is financial ; with
resources from the FNAC, the agency finances part of the actions to promote
these new air routes.
Link - https://www.expreso.info/noticias/internacional/104128_brasil_abre_el_programa_de_aceleracion_del_turismo_internacional
