Colombia, country in the northwesters region of South America, the only South American country bordering the two oceans that bathe the continent boasting a rich cultural heritage which reflects the influences of various Amerindians civilizations, European settlements, African slaves and immigration from Europe and the Middle East, a land with a stunning biodiversity, vibrant cities and towns and a magnificent variety of landscapes through ProColombia, promotes a tourist offer with cultural experiences in tribute to Gabriel Garcia Márquez, famed Colombian writer and journalist, considered one the most significant authors of the 20th century awarded with the 1982 Nobel Prize in Literature and one of the most emblematic exponents of the so – called magical realism.
ProColombia, government agency for promoting tourism, foreign investment in Colombia by providing domestic companies with support and integral advisory service promotes this initiative within the framework of the strategy "Macondo" inspired by the country of beauty and the launch of the long awaited series "One Hundreds Years of Solitude", based on the masterpiece of Gabriel Garcia Márquez, introducing to the world, a very innovative, tourist offer that pays tribute to the life and legacy of the Colombian Nobel Prize winner.
Fifteen Colombian companies have designed unique experiences to combine literary routes, cultural, gastronomic and birdwatching activities, inviting travellers to immerse themselves in the universe of magic realism and in the Colombia.travel page there are detailed information about each company's offer.
The President of ProColombia, Carmen Caballero said that tourism is a key tool for sustaninable development and a window to the cultural soul of Colombia and ProColombia believes that promoting these experiences not only strengthens the national economy and generating opportunities in local communities, but also allows the organization to pay tribute to the legacy of Gabriel Garcia Márquez and the also the unparalleled richness of Colombia, well known as "the country of beauty".
These tourism proposals are undoubtedly an invitation for the world to discover the stories, landscapes and traditions of the country through the prism of "magical realism" , a pictorial and literary style reflecting a realistic vision of the world while also adding magical elements, often blurring the lines between fantasy and reality.
As part of this offer and strategy, Destino Colombia, Incoming Tour Operator and one of the pioneering companies in hospitality tourism in the South American Country and the District Institute of Tourism of Bogotá, public instution attached to the District Secretariat for Economic Development and whose purpose is the execution of policies, plans, and programs for the promotion of tourism and the positioning of sustainability in the sector will represent Colombia at FITUR 2025, one of the most important tourism appointments in the world, the benchmark event in the tourism sector and leading trade fair for inbound and outbond international markets which will take place in Madrid, Spain.
In this international event of relevance both companies will highlight literary routes by Gabriel Garcia Márquez, positioning Colombia as a global benchmark in cultural and literary tourism.
Destination Colombia offers tours of Aracataca, attractive town located in the Department of Magdalena, in Colombia's Caribbean Region and Barranquilla, the splendid and vibrant capital of Colombia's Atlántico Department, bustling seaport flanked by the Magdalena River, exploring places that marked the life and work of Gabriel Garcia Márquez, such as the House Museum, connecting travellers with the world of One Hundred Years of Solitude.
District Institute of Tourism presents a captivating, literary circuit in the capital of the country Bogotá that include emblematic sites such as Pasaje Rivas, Parque de los Periodistas and the Gabriel Garcia Márquez Center, as well as an immersion in historical moments such as the "Bogotazo" a massive outbreak of rioting after the assassination in the capital of Colombia of Liberal leader and presidential candidate Jorge Eliécer Gaitán on 9th April 1948 during the government of President Mariano Ospina Peréz.
Also protagonist is HCC Hotels / La Casa de Remedios La Bella, Ciénaga, Magdalena, a boutique hotel providing six rooms named in honour of iconic characters of the literary masterpiece One Hundred Years of Solitude, such as Úrsula Iguarán and Amaranta Buendia.
In this special accommodation guests can enjoy a library dedicated to the Nobel while tasting the aromatic, organic coffee from Sierra Nevada de Santa Marta, an isolated mountain range in northern Colombia, separate from the Andes range that runs through the north of the country and explore routes such as the Magic Realism City and the Macondo Journey.
Macondo Labyrinth in Santa Marta, vibrant city and busy port on the Caribbean Sea in the northern Colombian department of Magdalena inspired by the exodus of the Macodians is an accommodation which recreates the search for new lands through a natural environment that connects with the Sierra Nevada de Santa Marta to Ciénaga Grande, de Santa Marta the largest swampy marshes located between the Magdalena River and the Sierra Nevada de Santa Marta and the desert of La Guajira,situated in northern Colombia and Venezuela covering most of the La Guajira Peninsula at the northernmost tip of South America.
The gastronomy experience is another highlight, combining literature and cooking with recipe preparation classes inspired by Gabriel Garcia Márquez's works, themed dinners and tastings in local markets.
Alternative Travel Cartagena, Incoming Agency and Tour Operators based in Cartagena de Indias, famed port city on Colombia's Caribbean coast, well known for its iconic walled Old Town organizes culinary tours that highlight the relationship between gastronomy and magical realism in Cartagena and also in the capital of the country, Bogotá.
Truman Adventure, nature and adventure tour operator based in Ibagué, Tolima, with more than 30 years of experience in high mountain expeditions worldwide and in the Colombian geography organizes 15 - day birdwatching tour "Macondo", allowing the tourists to observe more than 300 species in emblematic setting such as Sierra Nevada de Santa Marta and the Serrania de Perijá, a great experience offering a unique approach that connects Colombian biodiversity with the legacy of the iconic Colombian writer.
History Travelers, organization created to provide community tourism and ecotourism experiences for those who want to visit La Guajira, Colombian department on the Caribbean Sea bordering Venezuela and encompassing most of the Guajira Peninsula, offers "Macondo Natural" an experience which includes visits to the Aracataca railway station, the House Museum, and other historical places such as the Puente de los Varaos and the Casa del Telegrafista.
Go Colombia DMC Incoming Tour Operator based in Santa Marta and Bogotá offers tours of Aracataca and Barranquilla, the places that inspired the author such as his birthplace and iconic sites immortalized in his relevant works.
Vivamos Colombia Travel, Travel Agency and Tour Operator headquartered in Cartagena de Indias specialized in Sightseeing Tours, Walking Tours and Nature & Wildlife Tours through a special walking tour of Cartagena, offers the opportunity to the participants to discover the streets and squares that influenced Gabriel Garcia Márquez's magical realism.
Region Tours Colombia and Turismo Colombiano, both companies present routes in Aracataca that encompass Gabriel Garcia Márquez House Museum, artistic murals and cultural encounters that capture the essence of Macondo.
Impulse Travel, tour operator based in Bogotá, offers an experience that include cultural and gastronomic activities such as a traditional cooking class, a filigree inspired by One Years of Solitude, a bike tour of Mompox, town in northern Colombia, in the Bolivar Department and bird watching on the banks of the Magdalena River, the main river of the country flowing northward about 1.528 kilometres through the western half of the nation.
Paseo Vallenato Tour, tourism company headquartered in Valledupar, Cesar that offers extraordinary and significant experiences in unique destinations in the Colombian Caribbean, provides a tourist experience through emblematic places, such Aractaca, Ciénaga, La Paz, Patillal and Valledupar, inspired by the story of Gabriel Garcia Márquez, the tour explores his links with the Magdalena Grande, his love for vallenato and the magic of Ciénaga, capital of Magical Realism.
The Colombian Trip, Travel Agency specialises customs itineraries, boutique and luxury trips and tailor made tours offers a three - day routes through the Colombian Caribbean, inspired by the emblematic novel One Hundred Years of Solitude and Magical Realism by Gabriel Garcia Márquez with departure from Santa Marta, a tour which includes stop in Ciénaga, Aracataca, Mompox, San Jacinto, San Basilio de Palenque and Cartagena de Indias, exploring destinations that marked the life of the Novel Prize winner and his work.
This experience greatly connects the magic of Macondo with the stunning landscapes of Sierra Nevada, the banana area located in the departments of Antioquia, Magdalena and La Guajira and the Magdalena River, culminating in Cartagena de Indias where of Gabriel Garcia Márquez lived much of his life.
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