Portugal, southern European country on the Iberian Peninsula, bordering Spain and the Atlantic Ocean, a very demanded destination highlighted by a very rich, artistic, cultural and historic heritage, stunning beaches, superb golf courses, with a large tourist offer through Turismo de Portugal, the national tourism authority responsible for promotion, enhancement and sustainability of tourism activities launched a new campaign to promote the destination, “Portugal, a recipe to write” which highlights the Portuguese gastronomy as an expression of the country’s history, culture and tradition.
The campaign in all its essence and spirit is an invitation to everyone to explore Portugal through unique flavours, dining experiences discovering the best, traditional dishes of the country, its renowned cuisine and the secrets of its notable, culinary art.
Aimed at national and international audience, in particular the markets of France, Germany, Spain, the United Kingdom and the United States of America, “Portugal, a Recipe to Write”campaign will be published on digital platforms, such as ConnectedTV, Facebook, Instagram and YouTube.
Another highlight launched by Portugal is the campaign “Portugal is Art” an initiative which celebrates the country as a destination of artistic inspiration, highlighting its art’s treasures and masterpieces demonstrating the relevant heritage of the country also linked to various themes such as wine tourism, surfing in emblematic places, literature, music and gastronomy, from contemplation to celebration.
Through these campaigns, some of the various assets that make Portugal a unique destination are highlighted with a sophisticated and innovative approach, aiming to reinforce its image and position as one of the most competitive, safe and sustainable destinations in Europe and in the World.
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Thanks a lot to read and note.