Anguilla, a British Overseas Territory in the Eastern Caribbean, part of the Leeward Islands in the Lesser Antilles, well known for its idyllic atmosphere, pristine beaches, a vibrant culture, a delicious cuisine, luxury resorts and a unique natural setting through ATB, the Anguilla Tourist Board launches its summer marketing campaign "Exclusive Yours"to promote itself as a unique holiday destination.
his promotional campaign, which is in its second year, is an extension of last year's successful initiative, designed to reinforce Anguilla's appeal as an ideal summer holiday option for both luxury and mid - luxury travellers, driving an increase in visits from June early September 2025.
"Exclusively Yours" creatively inspired by the intimacy of handwritten correspondence is based on clean imagery and an aspirational narrative that embodies Anguilla's promise of "less screen time, more time on the island".
Aimed at luxury travellers, such as families, couples, groups, solo adventurers and hikers from nearby islands, the campaign positions Anguilla as a premier year - round destination, highlighting the Northern Hemisphere summer months as an an ideal and unique travel window.
By promoting immersive experiences beyond Anguilla's world renowned beaches, such as adventure sports, scuba diving, a vibrant local culture and diverse stays particularly for the mid - range segment, "Exclusively Yours" campaign seeks to convert day visitors into extended stay guests and further drive international arrivals, building on a strong growth trajectory already evident in last year's results.
Chief Marketing Officer of Anguilla, Kimberly King - Lestrade said that following the success of 2024, where Anguilla saw a 25% and 20% increase in stays in the traditionally quitter periods of June and July, respectively, the intention is to continue with this performing trend also in 2025.
The campaign allows the traveller to access incredible offers not only in Anguilla's 5 - star hotels, but also in villas, boutique hotels and charming gateways.
This year, the promotional campaign is expanded to include Anguilla's creators of experiences, tours and rentals and to further encourage the local hikers on neighbouring islands to extend their stays.
The initiative also includes exclusive offers from prominent partners on the island. Priority markets for the campaign include the United States, United Kingdom, Canada, Italy and key Latin American countries such as Argentina, Brazil, Chile and Colombia in addition to a specific regional campaign in St. Maarten / St. Martin.
Chief Marketing of Anguilla added that the "Exclusive Yours " campaign positions Anguilla as a leading summer destination for both high - end luxury travellers and the growing mid - luxury market significantly strengthening Anguilla' brand's visibility globally, looking forward for unmatched personalized experiences, delivered as only Amguilla can.
"Exclusively Yours" campaign will run primarily on key digital and social platforms, such as Instragram and Facebook and will be enriched with native advertising, influencer collaborations and experiential events.
Anguilla Tourist Board has also planned immersive activations and collaborations with selected media and influencers, designed to provide authentic first – hand experiences to promote itself as a unique holiday destination.
Link - https://infoturlatam.com/lanzan-promocion-exclusively-yours-para-visitar-anguilla-en-2025/
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