Aleph Hospitality, the largest independent management company in the Middle East and Africa, group based in Dubai, UAE with offices in Saudi Arabia, specialized in operations and development of internationally recognized brands has signed a management agreement for the the 338 - room Diyar Al Khalidiya hotel situated in Mecca, officially known as Makkah al - Mukarramah, the holiest city considered the birthplace of Islam and of the prophet Muhammad, located in the Hejaz region at the centre of seven hills in Western Saudi Arabia, known to be an annual destination for several Muslim pilgrims.
This move marks the entry of Aleph Hospitality into the Makkah market, and the second operational hotel in Saudi Arabia, following the Four Points by Sheraon Jeddah, part of the company’s broader strategy to expand its footprint within the Saudi Kingdom that aligns with Saudi Arabia’s efforts to enhance its hospitality offerings to meet the increasing demand from religious tourism.
The agreement was established with Diyar Al Khaliiyah Hotel Services Company, the management takeover was scheduled in August and Aleph Hospitality is in discussion with various hotel brands to establish an international brand presence for the property.
The hotel features 338 comfortable rooms, a restaurant, and a coffee shop/café and is located on Ibrahim Khalil Street near the Great Mosque of Makkah, the Abraj Al - Bait Towers, the lively Al Taqwa and Al Hejirah urban arteries, 4.4 km from Masjid Al Haram and 11 kilomtres from Hira Cave.
Mecca tourism is growing significantly, driven by Saudi Arabia’s Vision goals to boost religious and non – religious tourism.
The city welcomes approximately 20 million visitors each year from around the globe and the region is experiencing a notale increase in its Haji tourism which refers to organized travel to Saudi Arabia for the Haji pilgrimage, a major event for Muslims and also include Umrah, a minor pilgrimage, sectors that encompass transportation, accommodation, food and beverage, retail and the development of luxury and religious tourism facilities.
The goal of these sectors is to boost pilgrim numbers and spending, supporting the economic diversification away from oil and creating significant employment opportunities, involving the Saudi Arabian economy and its transformation under Vision 2030, focusing on religious pilgrimages to Mecca and Medina.
Visitor numbers nearly doubled from 2022 to 2023, contributing to a projected Haij tourism industry valued of US$343.55 billion by 2034, with compound annual growth rate of 7.20%
Under Saudi Arabia’s Vision 2030, Mecca’s hospitality infrastructure is undergoing substantial development, aiming to accommodate an annual pilgrimage target of 30 million by 2030.
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