Cape Town Tourism has launched first AI in Tourism Hub, a collaborative platform aimed to promote and drive ethical use and innovation of artificial intelligence (AI) within the tourism sector, an initiative which forms part of the city’s broader digital transformation strategy and aims to position Cape Town as a global leader in responsible AI adoption in tourism.
Announced on 29th August 2025, this pioneering initiative brings together stakeholders from the tourism industry, government, academics, and tech companies to explore AI - driven solutions across marketing, visitors safety, sustainability, and operational efficiency.
Founding members of the hub include representatives from Cape Town Tourism, Google South Africa, the Western Cape Government and International AI Expert, a network formed with the aim to explore how artificial intelligence can improve the visitor experience while promoting ethical and practical applications.
Structural around working groups and regular knowledge - sharing sessions, the hub will also support practical toolkits and best practice sharing for sustainable tourism innovation and the objectives are :
• Collaborating on practical AI solutions to address tourism industry challenges.
• Co – creating strategic use cases for AI in marketing, visitor safety, sustainability, and efficiency.
• Promoting ethical AI development aligned with Cape Town’s visitor economy.
• Sharing global best practices and adapting them for local impact.
With this initiative Cape Town actively continues to explore and implement AI across various sectors, efforts are also underway to foster AI talent, the city is home to a growing number of AI innovators, like CapePioneers who are developing cutting - edge technologies with the aim to set benchmarks in AI innovation, enhancing global competitiveness in the digital era.
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