Kuala Lumpur, the capital, largest city, cultural, financial tourism, political and economic centre of Malaysia, entirely landlocked in the state of Selangor in the middle of the west coast of Peninsular Malaysia, among the fastest growing metropolitan regions in Southeast Asia both in population and economic development, widely recognised for numerous landmarks, including Petronas Twin Towers, the world’s tallest twin skyscrapers, Petaling Street flea market, and Batu Caves, which is over 400 million years old is advancing in its process to be a sustainable tourism destination.
The Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and URBANICE Malaysia, the Centre of Excellence for Sustainable Cities and Community Well - being in Malaysia formalised their collaboration by signing a Memorandum of Understanding (MoU) at ASUF 2025, ASEAN Sustainable Urbanisation Forum which took place from 10th to 15th August at the Kuala Lumpur Convention Centre.
The partnership seeks to combine KLCCBEA’s destination marketing and event coordination capabilities with URBANICE Malaysia’s sustainable urban development strategies to develop replicable, tourism - led models for inclusive economic growth that align with the United Nations Sustainable Development Goals.
The two organisations co - organised the inaugural Stakeholders Business Assembly alongside ASUF 2025 under the theme “Mobilising Partnerships to Drive Inclusive Economic Growth through Tourism”, which brought together more than 70 representatives from ASEAN local authorities, tourism bodies, industry leaders and cultural practisioners.
The Assembly identified five critical success factors for partnership - led sustainable tourism and they are :
• Mutual Benefit.
• Recognition of scalable small initiatives.
• Prioritisation of local products and resources.
• Continuous idea - sharing.
• Engagement of diverse champions.
The Malaysian capital is actively working to become a sustainable tourist destination and align tourism growth promoting eco - friendly practices in the hospitality sector, responsible food sourcing, energy conservation in accommodations, and the protection of cultural heritage, by focusing on local community benefits and environmental well - being contributing to the UN Sustainable Development Goals.
Key efforts also include improving infrastructure, and in addition the city ahas a strategy to develop new sustainable tourism products and diversify offerings in line with sustainable practices and international standards.
Link
https://www.cimunity.com/en/klccbea-and-urbanice-sign-sustainable-tourism-mou/
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