The Jamaica Tourist Board (JTB) has released the first installement of “Jamaica Is”, a six – part documentary series focuses on unique resort areas and cultural experiences across the Caribbean country to showcase the island’s essence and its unique appeal.
The documentary aims to highlight Jamaica’s culture, people, and lifestyle beyond just the famous beaches encouraging viewers "to be a traveller, not a tourist".
The first episode highlights island’s South Coast traditions and local lifestyle in an area famous for its rugged coastlines, lush landscapes, and unspoiled beaches, offering a laid - back, authentic experience focused on nature and local culture, highlighted by an easygoing atmosphere, an ideal destination for visitors seeking tranquillity, interested in eco – tourism and authentic interactions rather than resorts or glitz.
In this first stage of the documentary more than showcasing scenery, the series is about the connection, culture and true essence of the South Coast. Viewers with the mantra “Be a traveller not, a tourist” will begin their journey in St. Elizabeth, one of Jamaica’s largest parishes located at the mouth of the Black River in the county of Cornwall.
This is the first of a six – part installement spotlights unique resorts across the Cartibbean island, with new monthly episodes airing on the Jamaica Tourist Board’s YouTube channel. Upcoming episodes include Negril (September 15), famous town in Western Jamaica, known for its kilometres of sandy beaches on shallow bays with calm, turquoise waters and Ocho Rios (October 15), a captivating centre in the parish of Saint Ann on the north coast of the island, famous for its pristine beaches, where blue waters meet soft, white sands and stunning waterfalls.
The documentary highlights the freshest seafood at Little Ochie, about a 35 minute drive from spur tree or 2 - hour drive from Kingston, the breathtaking legend of Lover’s Leap with protagonists Mizzy and Tunkey, two enslaved lovers who jumped to their deaths from a high cliff in 1747, the unique beauty of the Black River with the local Captain Dennis boat tours and the YS Falls, a stunning destination with 7 waterfalls nestled in one place cascading into natural swimming pools amid lush gardens, located in Middle Quarters in the Parish of St. Elizabeth.
Travellers can also virtually taste tradition at Appleton Estate, historic rum distillery in a scenic valley with a visitor’s center located in Santa Cruz, meet shrimp harvesters in Middle Quarters and connect with locals through their storytelling.
Minister of Tourism of Jamaica, Hon. Edmund Bartlett in a statement said that this series is about showing the world that Jamaica is not just beautiful beaches, it’s people, traditions, and way of life. The South Coast exemplifies this impeccably, offering travellers an experience that is a soulful as it is scenic.
Director of Tourism at JTB, Donovan White said that with this series Jamaica is inviting travellers to go beyond the well – known resorts and discover the hidden gems of the island. The South Coast is a place where culture, creativity, and community thrive, and with this documentary Jamaica is pleased to share these authentic stories with the world.
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