Nigeria is actively working to enhance its tourism sector, and the African country and the Ministry of Arts, Culture and Creative Economy, launched a multi - pronged strategic plan aimed at revitalising the country’s tourism and creative sectors economy and harnessing cultural assets.
Speaking at the 2025 Ministerial and Sectoral Retreat in Abuja, Minister Hannatu Musa Musawa outlined key interventions, including investment in digital infrastructure, development of creative hubs, and enhancement of copyright enforcement mechanisms.
The approach targets persistent challenges such as limited funding, infrastructure gaps, piracy and lack of accurate data on employment in the tourism sector.
With this move the Ministry plans to align its strategic framework with national development goals through 2030, with the ultimate aim of positioning Nigeria as a leading destination for cultural tourism and creative industry investment across Africa.
The strategic plan has as pillars these points :
• Digital Infrastructure Investment - A key part of the strategy involves improving digital infrastructure to support the tourism sector.
• Creative Hubs - The plan includes the development of creative hubs to foster talent and innovation in the arts and culture sectors, and in addition building capacity across film, fashion and heritage segments.
• Enhanced Copyright Enforcement - Measures to strengthen copyright enhancement are being implemented to combat piracy and protect intellectual property.
• Data Collection and Policy Reforms – The strategy emphasizes improved data collection and policy reforms to support economic diversification and job creation under the Renewed Hope Agenda.
Next to this strategic plan recent actions also include the launch of “Safe Travel Nigeria” initiative with security protocols and digital campaigns to shift negative perceptions, alongside a continued emphasis on community - based tourism to empower local communities and preserve cultural heritage.
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