Uruguay is actively developing its tourism industry also enhancing its MICE (Meetings, Incentive, Conferences, and Exibitions) segment and for that relaunched the Ambassador Program, a strategic initiative with the aim to to position itself as a leading destination for international events.
In place for over a decade, the Ambassador Program was renewed this year with an updated visual identity and a toolkit designed to facilitate the work of its operational members with the goal to projecting Uruguay as an attractive and competitive destination for the international convention and trade fair market.
The South American country is leveraging its natural beauty, rich culture and focus on sustainability to attract business events of high global level, offering diverse experiences, including events at historic sites like Colonia del Sacramento and top resorts such as Punta del Este, with modern hotel like the Sheraton and Sofitel hotels providing outstanding event infrastructure as well as the capital of the country Montevideo which offers excellent venues to celebrate congresses and meetings of high level.
The Ministry of Tourism and the Uruguayan Association of Organizers of Congresses, Exhibtions, Fairs and Related Activities (AUDOCA) held a meeting in the Arredondo Room of the Ministry of Tourism in Montevideo to present the relaunch of the Ambassador Program, part of a planned strategy top reinforce the sector.
The event was led by Tourism Minister Pablo Menoni along with AUDOCA President Carolina Adano, accompanied by Undersecretary Ana Claudia Caram and National Director of Tourism Cristian Pos.
Also in attendance were Foreign Minister Mario Lubetkin, Public Health Minister Cristina Lustemberg , and Environment Minister Edgardo Ortuño, in addition to national authorities, representatives of autonomous entities, departmental tourism directors, and industry leaders.
The meeting sought to strengthen the network of instutional authorities representing Uruguay abroad, providing them with tools, information, and support to attract international meetings to the country.
During the event, Arnaldo Nardone President of the Convention Bureau of Montevideo presented an analysis of the global impact of MICE (Meetings, Incentives, Conferences, Exhibtions) tourism in the South American country and revealing the opportunities this segment creates for Uruguay in terms of economic development, positioning and competitiveness and the Ministry’s Meetings Tourism team also shared the most relevant aspects of the program.
Tourism Minister of Uruguay said that the country has great opportunities and a well - prepared team within the Ministry that together with AUDOCA will work to attract more events and the most important aspect is to express the desire for these activities to come to Uruguay.
The Minister also added that the Annual Operating Plan includes clear objectives, including training, as essential part of a strategic direction to strengthen tourism.
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