Barceló Hotel Group | Innovative Digital Platform for Transformative Travel


Barceló Hotel Group, Spanish hospitality division of Barceló Group, company founded in 1931, headquartered in Palma de Mallorca in the Balearic Islands, presents a new, innovative digital experience platform developed in response to new trends in tourism, transformative travel, a style of travel that involves intentionally travelling to learn, grow and making changes in your life.

Research and gaining experience related to this type of travel will be among the main drivers in 2025, always giving priority to the care of the environment and the local factor.

Transformative travel is becoming increasingly trendy and Barceló Hotel Group, as a leader in experience innovation, with the constant desire for the need to renew, adapt and digitize these services, takes another step forward with Barceló Experiences, the innovative platform created to provide authentic experiences, which incorporates multiple own and third-party activities into its framework with the aim of responding to the growing demand for experiences for travellers Looking ahead to 2025.

The platform firstly manages to connect guests with destinations in an authentic and sustainable way through a catalog containing multiple experiences and secondly it is an opportunity for the enhancement of the natural cultural heritage of the surroundings by generating a sort of added value for the hotel and the destination, celebrating diversity through the travel experience.

Barceló Hotel Group's experience platform participates in the economic and socio-cultural development of the destination by implementing a fair economic model and promoting access to local suppliers, while also contributing to the professionalization and digitization of small businesses.

Barceló Experiences is a perfect alternative to conventional travel with the ability to offer the opportunity to discover the true essence at 360 degrees through experiences and guides created by local experts, currently offering about 1.800 different experiences created in collaboration with more than 200 entrepreneurs and SMEs.

The Group with this innovative initiative undoubtedly showa its ability to connect guests with destinations, creating memorable moments based on culture, gastronomy and music.

In the latter case, experiences such as the classical musician festival Santa Catalina Classics which every year is the protagonist with names of relevance at the Santa Catalina Hotel, at Royal Hideaway Hotel, Sea of Stars is a slow-paced nature experience that allows the guests to discover the unique beauty of the night sky while enjoying a picnic, available at the Barceló Tenerife hotel, or Art & Wine, an experience that combines art and the local wines of the Canary Islands in a unique combination in a privileged and inspiring environment.

 Link

https://www.expreso.info/noticias/hoteles/103542_barcelo_experiences_una_plataforma_de_experiencias_para_el_viajero_moderno

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