The Bahamas, an archipelagic and island country within the Lucayan Archipelago of the Atlantic Ocean known for its vibrant culture, easygoing lifestyle, pristine beaches, turquoise waters, teeming marine life also highlighted by heritage sites, shipwrecks and exciting water parks launched its tourism advertising campaign entitled " A Lifetime of Islands" with the aim of showcasing the stunning beauty and and the wealth of experiences offered by the destination.
The heart and soul of the campaign is a series of five 30 second television spots starring the famous singer, musician, songwriter, record producer and actor Lenny Kravits, talented artist characterized by its blend of rock, hard rock, funk, soul, reggae and R&B, who enthusiastically expresses his love for The Bahamas and celebrates his Bahamian roots by participating in this tourism expansion initiative.
The campaign was accurately designed to represent in all its essence The Bahamas as a paradise made up of more than 700 islands and islets, including 16 main inhabited islands, each with its own unique identity, culture and all them offering authentic experiences.
"A Lifetime od Islands" highlights Lenny Kravits and his iconic song Fly Away, released as the fourth single from his fifth studio album, 5 in 1998, using the tagline "It's not one island. It's a lifetime of them", conveying the idea that The Bahamas is not a just a destination to visit once, but a universe of discoveries for a lifetime.
In Spanish the message is presented as "Más que unai sla, un mundo de islas por descubrir" that translated is "More than an island, a world of islands to discover".
The campaign is planned with a media strategy that includes panoramic billboards, magazine advertisements, TV ads and social media.
Deputy Prime Minister and Minister of Tourism, Investment and Aviation, Chester Cooper said that the multiple islands of The Bahamas are an extraordinary destination to travel and there is enthusiasm to narrate their story through media that connects with the audience the destination wishes to attract.
With the arrival of visitors breaking historical records, the aim is to maintain that momentum by sharing the wonders of The Bahamas with the world.
Director General of the Bahamas Ministry of Tourism, Investment and Aviation, Latia Duncombe said that "A Lifetime of Islands" advertising campaign is an invitation to discover the depth and diversity of the Bahamas.
From the iconic pink sands of Harbour Island to the blue holes of Andros, each island offers something unique, and together they create an experience that makes visitors want to come back again and again.
This campaign reflects Bahamian commitment to amplifying the full story of The Bahamas, story that unfolds with every trip.
The "A Lifetime of Islands" campaign comes at the time of great growth for tourism. The archipelagic country in 2024 welcomed an all - time record of 11.22 million international visitors, according to data from the Ministry of Tourism, Investment and Aviation, representing a remarkable increase of 16.2% from 9.65 million visitors in 2023.
This strong tourism recovery with record –-breaking visitor last year is a very positive signal expected to continue into 2025, with the economy relying on robust tourism activity, particularly from cruise ships and related investment.
Link
https://infoturlatam.com/las-bahamas-lanza-campana-a-lifetime-of-islands/
No comments:
Post a Comment
Thanks a lot to read and note.