MHTC, the Malaysian Healthcare Travel Council has launched the Malaysia Year of Tourism (MYMT 2026) on 25th July 2025 in an event which took place at the Malaysia International Trade and Exhibition Centre officiated by Malaysia's Minister of Health and MHTC chairman, Dzulkefly Ahmad, who also unveiled its logo and tagline "Healing Meets Hospitality", with the popular Malaysian singer Siti Nurhaliza named as ambassador of the campaign, an initiative aimed to boost international healthcare travel.
This premier medical tourism campaign aims to position the South East Asian country as a premier medical tourism destination for international patients through a blend of medical care and hospitality seeking to attract health travellers coming from abroad by highlighting the nation's advanced medical facilities, infrastructure skilled professionals and holistic wellness offerings.
Recently Malaysia has established itself as a prominent destination for medical tourism, attracting patients seeking high - quality, affordable healthcare services, offering very competitive treatment costs.
The country boasts modern hospitals and clinics equipped with cutting - edge technology and avant - garde medical equipment ensuring patients receive top - notch care.
Compared to other popular medical tourism destinations like Singapore or the United States, Malaysia offers competitive and afforadable treatment options, making it an attractive choice for budget - conscious patients.
In 2024, Malaysia recorded 1.6 million healthcare travellers, a 14% increase year - on - year, generating 2.72 billion ringgit, approximately US$578 million in revenue, a 21% rise compared to 2023.
With the launch of MYMT 2026 the country aims to build on this growth, in line with MHTC's target on achieving 12 billion ringgit in revenue by 2030 in this segment.
The campaign also featured the Flagship Medical Tourism Hospital Programme, which recognises four shortlisted institutions : Institut Jantung Negara, Island Hospital Penang, Mahkota Medical Centre, and Subang Jaya Medical Centre.
All these hospitals have been selected for their performance in clinical care, innovation and international patient services and the winner will be announced in December 2025.
Malaysia's Minister of Health and MHTC chairman, said that Malaysia is no stranger as the medical tourism destination of choice, serving an array of healing journeys for healthcare travellers to choose from.
Now, not only the country is focusing on modern medicine alone but is also exploring a more integrative healthcare, a holisitic ecosystem that blends modern medicine, wellness, traditional & Complementary Medicine and preventive care.
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