Morocco | Tourism Revenues in the Country Exceed €5 Million in the 1st Half of the Year
Morocco’s tourism sector is experiencing a significant boom, with record - breaking visitor numbers and revenue in 2024 and strong performances this year. The North African country is on track to surpass its 2026 tourism target ahead of schedule.
By the end of June 2025, revenue generated from travel to the Maghreb country reached 54 billion dirhams equivalent to €5.1 billion, an increase of 9.6% compared to the same period in 2024, results that represents a gain of 4.7 billion dirhams, driven by a significant increase of 19% in tourist arrivals, numbers that reflects the relevant appeal of the North African Kingdom as a leading destination in the region.
Morocco’s successful tourism industry is driven by a combination of factors including strategic investments in infrastructure, diverse and authentic experiences, targeted marketing campaigns, and improved air connectivity. The country also has leveraged its unique cultural heritage, geographical variety, and favourable weather to attract a wide range of tourists.
Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim – Zahra Ammor, in a meeting with the Moroccan press, said that these results reinforce the vision of 2023 – 2026 plan.
The Minister stated that this dynamic reinforces the ambition to position Morocco as a high value - added destination. Therefore the investment in tourism promotion is an essential lever to stimulate spending, extend stays and retain tourists.
To meet the expectations of an increasingly demanding international public, the Moroccan authorities have launched two major priority objectives. The first aims to improve furthermore the country’s air connectivity, the second focuses to accelerate the development of the hotel offer to provide quality hospitality in all regions.
These initiatives are accompanied by a diversificatoion of destinations to offer a varied tourist experience, ranging from the Moroccan Sahara to the High Atlas, including bathing, cultural, sports and wellness tourism.
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