France’s tourism performances show strong recovery and growth, the country maintains its status as the world’s most visited destination and continues to see visitor numbers growing with tourim revenues increased to double digits in the 1st half of 2025.
According to the French Ministry of Tourism, France recorded €37.3 billion in revenue from international tourist in this period, an increase of 13.7% compared to previous year and demand grew sharply in markets like Germany, the Netherlands and the United States.
This growth continues a strong upward trend, building on a record - setting 2024, and is attributed to sustainable enthusiasm for French destinations and the ongoing impact of the 2024 Olympic Games, very positive results which confirm the resilience of tourism in France, even amidst an uncertain international context.
The number of overnight stays reached almost 290 million in the first half of 2025 according to data provided by the French Ministry of tourism, hotels accounted for 7% more nights, while holidays accommodation and rural houses recorded an increase of 11%.
In total, the tourism sector contributed positively to the French balance of payments, with the surplus amounting to €11.8 billion, which corresponds to a growth of almost 15%.
According to the available data, the evolution in the sources markets was particularly significant, with the number of visitors from Germany increasing by 25%, and the Netherlands by 17.6%.
Long - haul markets also showed double - digit growth rates, with arrivals from the United States rising 12.5%, and those from Japan 10%.
Based on tourist revenues, the U.S. market has become the most important for France, right after Belgium, positioning, according to the Ministry of Tourism, ahead of the UK and Germany.
After tourism revenue of €63.5 billion in 2023 and €71 billion in 2024, the French Government believes that the country is on track to reach the target of €100 billion per year by 2030.
The Ministry of Tourism predicts further growth : between September and November, the number of air arrivals is expected to increase by 7.7% continuing to achieve brilliant performances also in the second period of this year.
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