Barcelona, cosmopolitan capital and major centre of Spain’ s Catalonia autonomous community boasting a rich cultural and historical heritage highlighted by its attractive modernist landmarks, will host from 18th to 20th November 2025 ibtm World, a relevant international trade fair for event organization, one of the leading trade show linked to the MICE (incentives, conferences, congresses and exhibitions) sector.
The Catalan city, a vibrant metropolis, provides the ideal setting for this event, fostering the exchange of knowledge and business contacts, attracting visitors not only with its exciting location but also with the easy accessibility and excellent infrastructure.
The acronym “ibtm” standing for “International Business Travel and Meetings” emphasizes its global character and focus on business travel and event organization, the event will be hosted at the impressive Fira de Barcelona located Avinguda de la Reina Maria Cristina.
The event is organized by RX UK Reed Exhibition Ltd, a British company based in The Quadrant, Richmond, England, UK, known for its top tier trade fairs and comprehensive expertise in event management.
Characterized by a diverse program, including educational seminars, networking events and the IBTM World Association Leaders Forum, where “EXPERIENCE CO – CREATORS” share knowledge in a dynamic environment, the fair attracts exhibitors from various sectors all dedicated to event planning, and the primary visitors include event planners and conference organizers.
The thematic range of the fair spans from event planning and management to technological innovations, business travel, specialized venues, catering and gastronomy, as well as entertainment and experience design.
ibtm World is a magnet for professionals worldwide, an ideal platform offers insights into the latest trends, products, and services in the industry, several networking opportunities with leaders and industry experts, educational sessions on the Main Stage, featuring inspirational and educational keynotes from industry leaders and Future Stage, providing the opportunity to explore emerging trends, technology and new ideas in the events industry, including startup pitches.
The trade fair offers dedicated zones like Hotel Pavilion, a specific area for independent and small hotel groups to showcase their offerings, Technology and Innovation Sessions, with speakers and demonstrations on disruptive technologies and practical solutions, and the collaborative Workplace Revolution, a space for informal conversations, collaboration, and continuing discussions from the main stage. alongside B2B matchmaking for business growth.
Highlights of the exhibition are also specialized programs like “Exceptional Experiences” for in - house marketers, a program focused on helping brand and corporate event professionals create experiences that drive business growth and “IBTM Ignite”, a platform for startups to connect with advisors and investors, showcasing innovation in event technology, sustainability and more.
In summary, ibtm World is an indispensable meeting point for anyone in the event industry looking for new ideas, network expansion, or the latest industry trends. The fair is part of a global series that supports exchange and growth in the event industry worldwide.
Links
https://www.ibtmworld.com/
https://www.tradefairdates.com/ibtm-World-M1098/Barcelona.html
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