Playa del Carmen, Mexico | Tourists and Digital Nomads Investments in Local Projects are Growing

Playa del Carmen, a vibrant coastal city located along the Yucatán Peninsula’s Riviera Maya strip of the Caribbean shoreline in the Mexican state of Quintana Roo, known for its beautiful palm – lined beaches, coral reefs, lively atmosphere and proximity to relevant Mayan historical sites is experiencing the phenomen of digital nomads, who are increasingly choosing this destination, not only to live temporarily, but also to invest and develop local projects. 

Tourists investments in local projects in Playa del Carmen is growing, driven by infrastructure upgrades like the Maya Train, a booming tourism industry and a strong real estate market. Significant investments are being in hospitality, real estate, and sustainable development which are attracting both domestic and much more international capital, and the government is also promoting tourism through infrastructure projects and marketing campaigns. 

This growth was highlighted by the President of Innovation and Entrepreneurship of Coparmex Riviera Maya, Luis Zamora, who pointed out that the intention is that tourists not only come on vacation or seasonally, but that they stay actively in the economy, that is, that they buy land, properties, generate employment and use local talent. 

On the other hand, according to the businessman, the high winter season presents an encouraging outlook, with a constant influx of Canadian and American tourism, which augurs a good occupancy in both Playa del Carmen and Tulum and there is enthusiasm to continue improving and optimizing the visitor experience.

The President of Coparmex Riviera Maya added that among the challenges facing the region is the sargassum, a phenomenon that recurrently affects the entire Riviera Maya, and he pointed out that joint work is maintained between authorities and businessmen to promote more effective solutions.

In terms of security the entrepreneur highlighted the importance of replicating the video surveillance model implemented in Cancun, where the use of cameras in police units and elements has had good results. The idea is is that the model will be extended to more tourist areas to provide greater confidence to both visitors and residents.

As reported by REPORTUR.mx, Playa del Carmen plans to become the epicentre of international events in the state of Quintana Roo, with the construction of an arena to attract international shows. With this they foresee that tourism will leave an important economic spillover.

Linked to this topic the Municipal President of Playa del Carmen, Estefanía Mercado stated that these events will generate spillover for small and medium - sized businesses, while with the big ones there is a collaboration and constant communication of what are the strategies that the institutions are going to implement for the following year.

Link 
https://www.reportur.com/agencias/2025/11/06/playa-del-carmen-crece-inversion-de-turistas-en-proyectos-locales/

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