South Africa recorded a 24% year - on - year rise in overseas arrivals in Q3 2025, according to Statistics South Africa, reinforcing confidence ahead of the peak summer season, showing a strong growth, driven by Europe and North America.
Key features include a spike in arrivals due to stronger air access, major congresses in Cape Town and Johannesburg, and a strong demand for luxury travel.
The country saw a 6.2% increase in trips compared to the previous year. Europe delivered 280.322 arrivals, up 21.7%, while North America rose 18.4% to 122.557 arrivals.
The luxury segment is outperforming pre - Covid levels, though mid - market demand remains cost sensitive due to airfares and longer itineraries.
Year - to - date overseas arrivals are up 10.5% yet recovery is still at about 90% with the South Africa Tourism Service Association (SATSA) calling for sharper, data – led destination marketing. Including intra - African travel arrivals on September reached just over 7.6 million, about 73.000 above 2019.
Operators reported firm demand, Go2Africa, a well known South African luxury safari headquartered in Cape Town noted almost 30% year - on - year revenue growth in September, driven largely by first - time travellers drawn to Cape Town, the Winelands, and easy links to Kruger National Park.
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