Hyatt Hotels Corporation, American multinational hospitality company headquartered in Chicago, Illinois, has announced a strategic master franchise agreement with Homeinns Hotel Group, a Chinese hotel chain part of BTH Hotels based in the Xuhui District, Shanghai to introduce the Hyatt Studios brand in China.
This partnership aims to introduce 50 extended - stay Hyatt Studios across various Chinese cities over the next several years, as part of a broader strategy to expand of Hyatt’s presence in the upper - midscale segment in China, a key market for the company’s global growth.
The collaboration with Homeinns Hotel Group builds on previous successful partnerships, such as the launch of the UrCove brand, and aims to offer localized experiences tailored to the Chinese market.
The first Hyatt Studios hotel was announced in 2023, and this new agreement with Homeinns Hotel Group represents a significant step in expanding the brand’s footprint in Asia.
The Hyatt Studios brand part of Hyatt’ s Essential portfolio includes upper - midscale, extended - stay properties featuring apartment - style studio suites with fully equipped kitchens and workspaces. Key features include a complimentary grab - and - go breakfast, a 24 - hour market with ready - to - heat meals, free Wi-Fi, pet friendly accommodations, and on - site fitness and laundry facilities.
The brand is designed to be a more affordable, higher - quality option in the extended - stay market for travellers who need longer - term comforts and flexibility and the expansion planned by Hyatt Hotels Corporation aims to cater to the growing demand for this kind of accommodations in China.
The planned propertoies will be located in first and second - tier cities, reflecting confidence in China’s long - term potential as a hospitality market.
The agreement is expected to strengthen Hyatt’s ability to serve a wider range of stay occasions and broaden the choices available to members of the World of Hyartt loyalty program.
In this operation Homeinns Hotel Group will leverage its local market expertise to develop the Hyatt Studios, focusing on vibrant business and travel destinations through the country.
The development plan includes a robust pipeline to support future growth, aiming to enhance the availability of extended - stay options in China’s high - growth markets.
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