Morocco achieved a record 19.8 million tourist arrivals in 2025, significantly surpassing last year’s figures, up 14% on 2024 and above the government’ s 18 million target, as reported by the Ministry of Tourism in a statement on 5th January 2026.
This relevant performance consolidating Morocco as leader in the African tourism landscape was driven by strong European arrivals (French and Spanish tourists) and growing Asian markets, sustained by infrastructure, economic growth (5.5% GDP in Q2 2025) and efforts to reach 26 million visitors by 2030, despite ongoing global travel shifts.
Tourism receipts reached MAD 124 billion (about $13.5 billion) in the first 11 months of 2025, a 19% year - on - year rise, supported by a broader product offering, improved service quality and stronger international air connectivity.
Other key factors about this success include, strong performances in coastal resorts like Agadir, Taghazout and the artistic coastal town of Essaouira, diversification of its offerings highlighting destinations less known with strategic promotions like Mount Toubkal offering trekking in the High Atlas, cycling and remote walks in Jebel Sahro, and a continued focus on developing its tourism potential.
Tourism accounted for 12.3% of GDP in 2024, underscoring the sector’s in foreign currency earnings and its strategic importance for operators across accommodation, aviation and distribution and after a more than successful 2025 the outlook for the year 2026 and beyond is extremely positive.
Key Features and Drivers about Morocco's Success:
• Record Numbers: 19.8 million arrivals marks a major milestone, exceeding 2024’s 17.4 million.
• Market Strength: Sustained demand from traditional European markets (France, Spain) and growing interest from Asia.
• Economic Growth: A strong 5.5% growth in Q2 2025 supported tourism.
• Infrastructure and Ambitions: Ongoing development aligns with the goal to host 26 million by 2030.
• Resilience: The tourism sector shows adaptability in a volatile environment, say industry leaders.
Impact:
• Tourism Boom: A significant surge in visitors, indicating a strong rebound and growing appeal.
Trends:
• Hospitality Focus: Key trends for 2026 include Artificial Intelligence (AI), wellness, and branded residences in hospitality.
The Maghrebi Kingdom retained its position as Africa’s most visited destination in 2025 ahead Egypt’s 19 million arrivals. Looking ahead Morocco targets a further notable growth by 2030 as it prepares to co - host the FIFA World Cup with Spain and Portugal, supported by its unique destination appeal and its robust economic environment.
Link
https://atta.travel/resource/morocco-posts-record-19-8m-tourist-arrivals-in-2025.html
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