Reside, a leading provider of professionally operated and managed global alternative accommodations with a portfolio of premier hospitality and technology brands based in Woodinville, Washington, has revealed the opening of a 96 - unit apartment style in Philadelphia, the largest and most populous city in the U.S. state of Pennsylvania, the urban core of the larger Delaware Valley, known as the “Birthplace of America” for its pivotal role in U.S. history, hosting the signing of the Declaration of Independence and Constitution at Independence Hall, a captivating city famous for its arts scene, vibrant food culture, diverse neighbourhoods, and world - class museums.
The Heid Lofts by Reside, a Wyndham Residence opening is part of a co - branded program introduced in 2024 between Reside and Wyndham Hotels & Resorts, a multinational hospitality company known as one of the largest franchisors in the world, founded in 1981 in Dallas, Texas and headquartered in Parsippany, New Jersey.
The property is located at 325 N. 13th Street in Callowhill, also known as the “Loft District", a rapidly developing, industrial - chic neighbourhood, bordered by Spring Garden and Chinatown, near I - 676 Spring Garden Station, the Parkway Museum district and downtown Philadelphia’s restaurants, shopping, historical sites and sporting venues, providing easy access to the Liberty Bell, Independence Hall and the Pennsylvania Convention Center, and approximately 16 kilometres from Philadelphia International Airport.
Callowhill is a popular residential area characterized by rehabilitated industrial buildings, offering a gritty yet trendy urban feel, known for its art scene, renovated factory lofts, and breweries, and a hub for nightlife, featuring prominent live music venues like Union Transfer and Underground Arts.
The property hosted in a converted industrial building is designed for short and extended stays, blending residential comfort with hotel services and features 96 apartment - style units equipped with full kitchens, in - suite washers/dryers, high speed WiFi, a rooftop terrace with a fitness centre, a club room, a firepit, and a BBQ area.
The joint program established with Wyndham Hotels & Resorts is designed to provide apartment - style accommodations that meet the brand standards of both companies. According to the groups, the program aims to offer consistent guest experiences across various destinations. The partnership targets both short - term and extended - stay travellers, with a focus on professionally managed and fully compliant accommodations.
Reside stated that its operating model allows market entry and the announcement of building operations within 90 days of acquiring a property. The companies indicated that this approach is intended to accelerate expansion into markets that are typically more difficult to enter.
This opening adds to the existing portfolio of co - branded properties under the Reside and Wyndham partnership, which already includes locations in Houston, New York, Rochester, MN, Seattle, Scottsdale, and Washington DC.
The partnership is part of a 10 - year agreement between the two companies with plans to expand further into additional U.S. cities. Pending locations include Chicago, Cleveland, Denver, and Los Angeles.
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