Qarlbo AB | Presentation of Miramis, New Luxury Hospitality Brand for Authentic Experiences in Southern Tuscany

 

Qarlbo AB Swedish global investment company shaped by entrepreneurship and committed to creating sustainable impact, focusing on long - term value creation through an active ownership approach founded in 2007 and headquartered in Stockholm presents Miramis, a new luxury brand aimed at discerning travellers looking for authentic,unforgettable and unique experiences in Southern Tuscany.

Miramis in its essence embodies the vision of enhancing and elevating extraordinary locations, combining high - end and personalized guest services with a very deep respect for the environment and local communities.

The starting point of the Scandinavian brand owned and controlled by Conni Jonsson, known as a co – founder at EQT Partners AB in 1994 relevant differentiated global investment company specializing in expansion capital, growth financing, mid venture, buyouts, industry consolidation and middle market and public to – private transactions, will be the proprietary collection and project portfolio of Erqole, the Italian hospitality company owned by Qarlbo AB, whose values and vision are in line Miramis' dedication to authenticity, suystainability and quality.

Miramis’s launch portfolio includes iconic properties located in some of Italy’s most charming and enchanting locations, all within easy reach of each other in southern Tuscany just over an hour from Rome such as as Hotel La Roqqa and Isolotto Beach in Porto Ercole, suggestive locality in the municipality of Monte Argentario in the province of Grosseto, both opened in 2022.

Next to these two properties there are also Hotel Torre di Cala Piccola, in Porto Santo Stefano, captivating seaport town overlooking the Tyrrhenian Sea also in the province of Grosseto and Fattoria La Capitana in Magliano, a picturesque, small medieval village in the heart of the Maremma area of Tuscany, which will both be the subject of major restorations.

In addition as part of urban regeneration projects, the construction of a new hotel is planned in the area of the fomer Cirio factory in Porto Ercole.

Each property will offer unique and complementary experiences, both by the sea and in the countryside in a territory of Tuscany absolutely boasting magnificent landscapes and a rich historic and cultural heritage.

Under the leadership of the CEO of Qarlbo Hospitality Flavio Bucciarelli and the CEO of Erqole Stefano Cuoco, Miramis counts on the close – knit team of over 200 employees of Erqole.

Storytellers are the treasure of the group, for example an entire staff house in Italy has been dedicated to them and training courses to promote both a greater work/life balance and a strong sense of community.

This strategy has proven successful over the years, contributing to considerable growth in the workforce.

Link - https://travelnostop.com/toscana/alberghi/nasce-miramis-nuovo-brand-di-ospitalita-di-lusso-che-guarda-al-futuro_615792

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