Brazil, the largest and easternmost country in South America, covering roughly half of South America's land area, bounded by the Atlantic Ocean and boasting a coastline of 7.491 kilometres highlighted by idyllic beaches, encompassing a stunning wide range of tropical and subtropical landscapes, as well as low mountains, plateaus, savannas and wetlands, containing in its territory the world's largest system and most extensive virgin tropical forest, ranking first among 17 megadiverse countries, well known for its rich culture and very vibrant cities is experiencing a significant growth of international visitors achieving a new record after 55 years.
In the first month of 2025, the Latin American country accounted for 1.483.669 international visitors, signing an increase of 55.07% compared to the same month in 2024, the highest number for the month since 1970, exactly 55 years ago.
This high performance in incoming tourism is attributed to excellent promotional campaigns including participating to very relevant international fairs inviting tourists with promotional initiatives to discover Brazil's culture, cuisine and landscape, notable improvements in air connectivity, new developments in infrastructure and hospitality services, a solid cooperation between private and public sectors, captivating tourist products and successful strategic plans concerning a diversification of the destinations.
Currently in addition to business tourism and beach holidays, the reasons to choose Brazil as a destination are several, from its nature options, to its cultural diversity and the hospitality of Brazilian people, tourism accounts for 8% Brazil's GDP and generates more than 8 million indirect jobs across the country.
As additional detail, according to estimates by Embratur, the Brazilian Agency for International Tourism Promotion, in the last two yers economic activities directly linked to tourism, such as hotels hotels and travel agencies, generated 283.642 formal jobs.
In 2025 after this great results achieved in January, Brazil's tourism industry is expected to grow with more international visitors and high revenue, the country is promoting itself as a top travel destination and the travel and tourism market in the Latin American country is expected to reach $17.72 billion this year.
Argentina has been the main source with 870.318 visitors, marking an increase of 92% compared to last year, and another relevant dat was the significant increase in Chilean visitors, which were 103.620, an increase of 34% compared to the same month in 2024.
In January 2025, 54% of tourists arriving in Brazil chose land transportation to enter the country with 802.611 entries registered, while air transport was in second place with 608.163 entries nd arrivals by sea totalled 72.895 entries.
The President of Embratur Marcelo Freixo said that no country in the world registered a similar increase in tourist arrivals and this 55% more than last year, which was already a record is for the country a milestone.
The National Government, through Embratur, the Ministry of Tourism, the states and municipalities, and cooperation with the private sector are focused on international tourism as a priority for the country's development, which has made it possible to expand air connectivity, which is also a record.
The President of Embratur highlighted Brazil's strategy, promoting the country in a smarter way and with strategic partnerships to attract tourists from all over the world and today, Brazil has become a more competitive country.
When tourists decide where to go, they find more flight options to Brazil and they are impressed with more information about what they can find in the country, according to their consumption profile and this has made a difference.
Regarding the scenario for 2025, it is extremely positive, with major events being prepared in the country that should further increase the visibility of Brazil as a tourist destination and, consequently, the increment of more visitors.
Next July, the country will host in Rio de Janeiro the BRICS summit and in November the UN Climte Conference COP 30 in Belém, Pará, events that are unique opportunities to consolidate the country's image as a sustainable tourist destination of international relevance.
The Minister of Tourism, Celso Sabino stressed that January 2025 is an excellent starting point for Brazil to exceed the exceptional figures of 2024.
Brazil stands out as one of the top tourist destinations in South America, result of the efforts of President Lula's government and the tourism sector to promote Brazil abroad, improvements of tourism infrastructures and facilitate access for travellers, and continuing to work this trend will continue to boost the economy and generate new opportunities for Brazilians.
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