Kempisnki Hotels S.A., commonly known as Kempinski, a luxury hotel management company founded in 1897 in Berlin, Germany and headquartered in Geneva, Switzerland, extended its strategic partnership with BTG Hotels Group Co., Ltd, a Chinese company mainly engaged in hotel operation management and scenic spot operation business and other commercial activities for expansion plans in China.
Kempinski originally expanded in China in 1992 with the country's first - ever five - star luxury hotel, the Kempinski Beijing Yansha Center.
The two companies have announced the deepening of their over 30 - year - old strategic alliance in China that will see Kempinski activating a multi - year investment plan to support the growth of the successful collaboration with BTG Hotels including expanding Chinese Heritage Portfolio, launching a new lifestyle brand, supporting the Bristoria brand portfolio, and integrating membership systems.
The joint venture between Kempinski and BTG Hotels is one of the largest international luxury brand operators in China, currently operating 22 hotels.
The plan will focus on four key pillars as :
1. Expanding the Chinese Heritage Portfolio for the Kempinski Brand.This will broaden the offering for sophisticated Chinese travellers discovering China and international travellers seeking authentic Chinese experiences.
2. Launching a new lifestyle hospitality brand to reach over the next five years. The new brand will leverage the strength of BTG Hotels, the growing Chinee market, and Kempinski's expertise in crafting unique experiences.
3. Continually supporting the Bristoria brand portfolio and strengthening the collaboration to expand the global reach of the NUO brand, thereby establishing it as a benchmark in luxury cultural hospitality worldwide.
4. Reinforcing the cooperation on membership system integration.
This commitment underscores the shared ambitions of both groups to lead the way in hospitality and meet the evolving needs of the Chinese market.
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