Leading tech platform Lighthouse, a renowned commercial firm operating in the travel & hospitality industry that turns data complexity into revenue growth, characterized by the power to offer opportunities to discover hidden insights, announced the acquisition of The Hotels Network, a cutting - edge guest engagement platform specifically designed for hotels to enhance their direct bookings and revenue optimization founded in 2015 and headquartered in Barcelona, Spain.
The deal is the first since Lighthouse's $370 million Series C funding round and the acquisition will combine Lighthouse' intelligence platform with AI - driven marketing tech from the Hotels Network that serves over 20,000 hotels in more than 100 countries, including renowned brands like Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts among others.
This acquisition adds another capability to the Lighthouse platform, which has grown to include pricing intelligence, business intelligence, benchmarking and parity management.
CEO of Lighthouse, Sean Fitzpatrick said that the Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalised marketing.
By integrating their marketing capabilities, Lighthouse is enabling hotels to transform market intelligence into personalised guest booking experiences.
The Hotels Network says it delivers an average 32% uplift in direct bookings for its hotel partners and is the only platform that combines integrating pricing data, predictive personalization, and cross-channel marketing in a single cloud – based solution.
CEO of the Hotels Network, Juanjo Rodriguez said that joining Lighthouse accelerates the platform's mission of helping hotels worldwide to maximize their direct channel potential.
The Hotels Network combining AI capabilities and commercial intelligence will give hoteliers a powerful edge to capture more revenue.
Link - https://www.travelmole.com/news/lighthouse-acquires-the-hotels-network/
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