Martinique, a rugged island, in the Lesser Antilles of the West Indies in the eastern Caribbean Sea, an overseas department and region and a single territorial collectivity of the French Republic is actively working to expand its cruise tourism sector.
This idyllic Caribbean destination characterized by a distinctive blend of French and West Indian cultural influences, pristine beaches, hidden - away waterfalls, green hiking trails, a stunning wildlife, majestic peaks, nicknamed the "island of flowers" confirmed by the several floral gardens scattered all around its territory is highly interested to enter in the international tourism landscape as a relevant cruise destination in the Caribbean region showcasing all its beauty and attractiveness.
The island aims to attract more cruise ships and passengers and this includes strengthening its cruise offering developing a broader ecosystem of related businesses, and addressing industry expectations and opportunities.
The Martinique Tourism Authority has been engaged in strategic meetings with cruise executives and the Florida - Caribbean Cruise Association at Seatrade Cruise Global to understand industry needs and introducing itself with all its potential and tourism offering.
The Island is focusing on improving the quality of shore excursions, cultural experiences, and port infrastructure to create a more attractive destination for cruise passenger, and is working to support a wide network of businesses related to cruise tourism including leisure providers, local merchants, restaurants and hospitality services.
In addition, to increase the destination visibilty the Martinique Tourism Committee has joined the "Cruise Friendly" network, which emphasizes the importance of a warm welcome and exceptional service for cruise guests, according to Cruise Var Provence.
Martinique to showcase its charm and appeal is also highlighting its image in promotions and initiatives its unique cultural heritage, culinary scene, and natural beauty to attract cruise passengers looking for authentic experiences.
The Executive Director of the Martinique Tourism Authority, Bruno Brival on the occasion of the Meeting with the Florida - Caribbean Cruise Association said that the Island has received great interest from major airlines very interested in the Martinique as a destination, and pleased for that, the aim is to monitor in all that can be improved continuing in all what Martinique already does and will do to develop further.
The Executive Director describeb the talks as enriching and constructive, offering a clearer view of the industry's expectations and opportunities and learning a lot. The Martinique Tourism Head stated that it was very interesting to know what guests are looking for, what they expect from Martinique as a destination.
The meetings come at time when Martinique is looking for to strengthen its cruise offering and support a broader ecosystem of companies linked to the sector.
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