Cuenca, Ecuadorian city, head of the canton of the same name and capital of the province of Azuay, situated in the south - central intern - Andean region of the country in the Paute river basin, locally called "Cuenca of the Andes" or "Athens of Ecuador" for its outstanding architecture, cultural diversity, its contribution to Ecuadorian arts, science and literature and for being the birthplace of many figures of the national society will host AdventureNEXT 2025 in September.
The South American city has been confirmed as the venue of this relevant appointment, one of the most important adventure tourism event worldwide organised by ATTA, the Adventure Travel Trade Association.
The event will be held in September 2025 and will bring together, buyers, tour operators and specialized media from all over the world, who will participate in workshops, educational sessions, business roundtables, and networking spaces with focus that will be on the promotion of adventure tourism, a segment that has experienced steady growth in Latin America including in Ecuador.
AdventureNEXT 2025 not only positions Cuenca on the global map of adventure tourism, but also reinforces the country's leadership in responsible practices and in the conservation of its natural resources, key to the development of the sector.
This international meeting is a showcase to highlight the world Ecuador's tourism potential, especially in regions such as the Sierra and the Austro, where the combination of landscapes, history and culture offers unparalleled experiences for the international visitor.
Before the main event, participants will enjoy four days of exploration in different regions of Ecuador, with authentic experiences that reflect the natural and cultural richness of the South American country, activities that are designed under sustainability and inclusion criteria.
The choice of Cuenca as the venue confirms the international recognition of the work that has been done in the diversification of the country's tourism offer, as well as in the strengthening of the local infrastructure to host high - level events.
With this edition of AdventureNEXT, Ecuador undoubtedly consolidates its presence as a strategic destination in the adventure tourism industry, promoting growth that benefits both the local economy and the communities directly linked to this tourism sector.
The Minister of Tourism of Ecuador, Mateo Estrella, underlined the relevance of the meeting by pointing out that AdventureNEXT Cuenca 2025 will become a key platform for the Ecuadorian tour operators to access international markets and in addition he highlighted the opportunity to show first - hand the unique experience that Ecuador offers in this segment.
From the Adventure Travel Trade Association, its Regional Director for Latin America and the Caribbean, Nicolás Caram, said that the event will be a catalyst to attract new travellers to Cuenca and it will also promote strategic alliances and facilitate the signing of contracts between local operators and international buyers.
ATTA's Regional Director stressed that this type of event has a real economic impact on the host destinations. Returns can reach between $8.0 and $18.0 million in three years, thanks to the commercial activation of local suppliers. In addition the event attracts a profile of conscious tourists, high spending and committed to sustainability.
Link - https://infoturlatam.com/cuenca-sera-epicentro-del-adventurenext-2025-en-septiembre/
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