Dubai, city and emirate in the United Arab Emirates, located south of the Persian Gulf, in the Arabian Peninsula, known for its ultramodern architecture, luxury shopping, and a vibrant nightlife scene, with an economy relies on revenue from trade, tourism, aviation, real estate and financial services, continues its steady growth in the international tourism scene in Q1 2025.
According to Dubai's Department of Economy and Tourism, the Arab Emirate attracted 5.31 million international visitors between January and March 2025, a 3% rise compared to the same period of last year, continuing its path of ascent in the international tourism landscape.
The figure published by the Det follows the overall growth of 9% recorded in 2024 when the city - emirate welcomed a record 18.72 million international overnight visitors.
The CEO of the Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim said that the sustained growth of the tourism sector, which will be highlighted at ATM, Arabian Travel Market, continues to be fundamental not only for its direct economic impact, but also as a gateway for investment, talent and business in the city.
This momentum linked to this steady growth is strategically aligned with the long - term goals of Dubai's Economic Agenda, D33, a strategic plan which aims to double the size of Dubai’s economy by 2033, making Dubai one of the top 3 cities for living, investing and working.
The mission is to work to achieve goals through a multi - pronged approach and enhancing global visibility with dynamic marketing campaign, as well as strengthening collaborations with key domestic stakeholders and international partners.
Concerning data and statics between January and March 2025, Western Europe was the main resource market for travellers in Dubai with 1.15 million visitors, representing an overall share of 22%, followed by the CIS and Eastern Europe with 891.000 visitors representing 17%.
The GCC recorded 772.000 visitors representing a 15%, South Asia and the Mena region, Middle East and North Africa ranked fourth and fifth, with 752,000 representing a 14% share, and 620.000, 12% share visitors respectively.
The Northeast Asia and Southeast Asia recorded 474.000 to Dubai, (a 9% share) followed by the Americas 374,000 (7%) , Africa 197,000 (4%) and Australasia 78,000 (1%).
A postive trend is also for the hospitality sector, in Q1 2025, the average daily rate increased by 2% compared to the previous year, reaching AED647; total overnight stays, amounting to 11.19 million and revPar of AED528, were in line with the corresponding results obtained in 2024.
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