Marriott International, American multinational hospitality company headquartered in Bethesda, Maryland launched its first StudioRes hotel in Fort Myers, Florida, city in and the county seat of Lee County, a gateway to the Southwest Florida region and a major tourist destination within the the state, popular for its top - notch beaches, fishing and shopping.
The opening of StudioRes Fort Myers is part of Marriott International's strategic plan to introduce the brand into the midscale extended stay market and a very significant milestone for the hospitality company as it diversifies its portfolio and meets travellers' evolving needs in different market segments.
The StudioRes brand is expected to complement Marriott International's existing offerings, a special brand for customers who want smart functional design at an affordable price, and for hotel owners seeking an efficient cost to build and low - cost operating model reflective of the current economic environment.
StudioRes Fort Myers developed by Concord Hospitality, an award - winning hotel development company based in Raleigh, North Carolina features a design particularly tailored to accommodate various travellers, including those on long - term work assignments and relocations.
The establishment is located close to local attractions such as Caloossahatchee River, Captiva Island, Lakes Park, Manatee Park, and Sanibel Island, a short drive from Southwest Florida International Airport, a strategic location allowing guests to explore and discover the major attractions and landmarks of Fort Myers.
The property includes 124 functional studio - style rooms equipped with kitchen facilities and flexible living spaces., high - speed internet, streaming services, and casual workspaces.
Facilities and services include communal areas, outdoor patios, fitness centre, food and beverage vending, and high – speed internet.
The brand's growth strategy includes a fast - to - market construction prototype, which Marriott International anticipates will offer a cost - effective development option for hotel owners and developers.
Marriott International has projected the development of over 40 StudioRes properties across the United States and Canada by the end of 2027.
Link
https://www.marriott.com/en-gb/hotels/rswsr-studiores-fort-myers/overview/
https://www.hotelnewsresource.com/article136714.html
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