Peru, a country in western South America, a very demanded destination for its rich cultural and historical heritage, diverse landscapes, a stunning biodiversity, home to a section of Amazon rainforest and the iconic Machu Picchu, ancient Incan city high in the Andes mountains, pristine beaches on a long Pacific coastline, through PROMPERÚ, the Peruvian Commission for the Promotion of Exports and Tourism launched a new campaign titled "Te Apuntas ? " Are you in ? " promoting Urban and Gastronomic Tourism.
The campaign consists in a quick guide in short and dynamic video format that presents various cultural and gastronomic activities that can be enjoyed in different districts of the capital of the country, in the capital of the country, Lima and Callao, famed seaside city on the Pacific Ocean.
The initiative seeks to encourage local tourism, promoting accessible, authentic and fun urban and gastronomic tourism experiences showcasing the attractiveness and appeal of these relevant Peruvian sites.
Through "Te apuntas ?" campaign, PROMPERÚ aims to highlight the richness and diversity of experiences offered by the capital and the first Peruvian port, from its renowed gastronomy and cultural tours, to activities in concerts, fairs, museums and a vibrant art scene.
The content of the campaign will be disseminated on social networks, on the Instagram and TikTok accounts of "Y Tú Qué Planes ? ", with short videos and an updated guide to events.
This proposal is especially aimed at young people of the Centennial and Millenial generations, with the aim of motivating them to explore Metropolitan Lima and Callao in their free time.
The campaign started in May includes recommendations for families, couples and group of friends in the following districts :
• Historic Centre of Lima - Showcasing the breathtaking architecture and rich history of the Peruvian capital core, makes it clear why it deserves to be a UNESCO World Heritage Site and its several and cultural spaces.
• Barranco - Recognized for its bohemian atmosfere, vibrant art scene and historical charm. It’s a a favourite among artists, musicians and tourists, offering a unique blend of history, culture, and modern creativity, highlighted by its boardwalk and vibrant nighlife.
• Miraflores, Pueblo Libre, Magdalena, San Isidro, Surquillo, Surco and San Miguel - Discovering these different districts through gastronomic routes, visiting parks, cultural centres and museums.
• Callao - Visiting an emblematic site, well known for its naval history, murals, marine cuisine and attractions like Callao Monumental and the Fortress of Real Felipe.
• Chorrillos and Pachacamac - Enjoying these two areas well known for their stunning natural spaces such as the Pantanos and the Lomas de Lúcumo among others.
With this initiative, Mincetur, the Ministery of Foreign Trade and Tourism, through PROMPERÚ, reaffirms its commitment to the reactivation of local entrepreneurs to showcase their activities and the enhancement of the Lima and various districts identity.
Link
https://infoturlatam.com/promperu-lanza-te-apuntas-para-impulsar-el-turismo-urbano-y-gastronomico/
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