Porto, the second largest city of Portugal after the capital of the country Lisbon continuing to show signs of growth after remarkable performances in tourism in 2024 with both domestic and international overnight stays.
The Councilor of the City Council in charge of this portfolio, Catarina Santos Cunha, despite these brilliant results considers that there is a lot of work, together with sector, to qualify the offer and to capitalize on the new trends, ensuring sustainable and balanced growth, with benefits both visitors and residents.
Tourism in the Portuguese city continues to show signs of growth, with data pointing to a sustained increase in several points in the sector, reflecting apart its attractiveness, rich cultural ad historical heritage, an excellent offering in various segments and for diverse travellers.
According to indicators released by INE, the National Statistics Institute, interpreted by the municipality, the total revenue of tourist accommodation establishments reached €492 million, which translates into a growth of 12.8% compared to the same period last year, which correspond to more than six million overnight stays in tourist accommodation with more than 10 beds, and he number of guests also rose, reaching 2.967.090, according to the National Statistics Institute, reflecting a positive variation of 6.9% compared to 2023.
The average annual RevPAR, revenue per available room was €80.0, reflecting the appreciation of the sector, according to a note from the City Coucil, which states that, with regard to consumption with foreign cards in the city, the year 2024 reached €588 million.
Francisco Sá Carneiro Airport also recorded an increase in the number of passengers, with a total of more than 15 million passengers oin 2024, which represents a positive variation of 4.9%.
The data from the municipal tourist tax followed this evolution, with a revenue of around €20.9 million.
The mayor point out that the strategy of the Municipality of Porto has been to invest in the training of agents in the sector, through programs that have been promoted, such as Confiança Porto, in the areas of accommodation, tourist circuits, and cultural equipment agents, and others in partnership with the School of Hospitality and Tourism of Porto.
A further strategy was managing the tourist load, with the decentralization of tourist flows to peripheral areas of Porto through the eight blocks of the city.
The councilor of the City Council stressed that it is important to continue to invest in improving the visitor experience and promoting initiatives aimed at attracting new tourist profiles, such as the Global Kitchen projects, Curated Porto, and the activities in the Great Wine Capitals network, which position Porto as a quality and differentiating destination, but that also benefit and contribute to the quality of life of those who are daily in the city.
Based on forecasts from the European Travel Commission, which indicate that, in 2025, Europeans plan longer trips with higher budgets, and that about 30% of Europeans plan to spend between €1.501 and €2.500 per trip, while 17% consider spending more than €2.500 is expected that tourism activity in Porto can continue to grow, driven both by international trends and by local initiatives, such as increased investment in new tourist accommodation units and the improvement of the visitor experience.
Link - https://www.publituris.pt/2025/05/09/turismo-no-porto-confirma-crescimento-em-2024
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