The Greek Ministery is working on a strategic initiative centred on lesser - known destinations, with the aim of diversifying and enriching the country’s tourism offering.
This initiative, called “Unseen Greece” ,or “Invisible Greece” seeks to highlight authentic and less - explored places across the country, promoting geographic and seasonal diversification and thematic tourism such as mountain, sea, wine, diving and sustainability in all tourism policies.
With the central message of the need to highlight the less prominent but authentic Greek destinations, Deputy Minister of Tourism Anna Karamanli participated in the “Unseen Greece” conference, representing the Prime Minister of Greece, Kyriakos Mitsotakis.
The Deputy Minister emphasized that “The Unseen Greece” initiative is an invitation to see the country again with new eyes, not only through the established and internationally prominent destinations, which are, without a doubt a valuable asset for Greek tourism, but also through those lesser – known places, which remain authentic, unexplored and full of potential.
During her speech, the Deputy Minister presented the three main axes of the Ministry of Tourism’s strategy, which are directly linked to the national vision for sustainable and balanced development.
Geographical and temporal expansion of the tourism product, with the aim of ensuring that every corner of the country plays an active role in tourism progress and the three focal points of the strategy are :
• Development of thematic forms of tourism such as wine tourism, mountain sea, and diving tourism, in line with new international trends and visitor expectations.
• Integrating sustainability into every policy, with an emphasis on environmental protection, strengthening local communities, and preserving cultural identity.
• “Unseen Greece” is not a romantic or abstract concept, but a coherent strategy with clear targeting, implementation tools, and interventions that are already underway.
This approach seeks not only to attract more tourists, but also to create more sustainable and equitable tourism, benefiting more communities and protecting Greece’s rich natural and cultural heritage.
The Deputy Minister pointed out that the strategy of “Unseen Greece” is the opportunity to transfer tourism development to every corner of the country to give life to places with dynamic but also challenging actions with the aim to create new opportunities for employment, innovation, and local entrepreneurship.
Finally, concluding her speech the Deputy Minister said that above all, there are opportunities to see the country with a new perspective : with the gaze of the visitor who seeks authenticity, and with the gaze of the citizen who envisions a modern, sustainable, and just Greece, which progresses without losing its identity.
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