Chile | "Chile Territorio Cultural " : a Unique Audiovisual Initiative to Project the Country’s Cultural Identity Globally Launched

Chile, through the Fundación Imagen de Chile, an organization that manages and coordinates work carried out to promote the nation’s brand abroad by guiding, advising and supporting public and private organizations whose initiatives aim to enhance and promote the image and reputation of the country, together with cultural and institutions and strategic partners launched “Chile Territorio Cultural”, a unique and unprecedented audiovisual initiative to project the country’s cultural identity and diversity globally.

This innovative proposal seeks to showcase and make visible the South American country’s cultural richness and diversity highlighting the value of culture as a central dimension of Chile’s identity  through short audiovisual pieces disseminated in public spaces of high affluence, such as airports, train and subway stations with the aim to establish a direct connection with the public through an accessible and modern content.

The pieces will be exhibited in the Chilean capital at Santiago Arturo Merino Benítez International Airport, at EFE train stations, at the Santiago Metro, and in high - traffic shopping Center, such as Costanera Center, thus expanding the scope and visibility of the project on a massive level.

The project was conceived as a concrete response aimed to integrate the cultural sphere into Chile’s promotion strategies with the objective to reinforce citizen access to cultural contents, positioning culture as a fundamental asset of the image that the Latin American country aims to project globally.

One of the main pillars of “"Chile Territorio Cultural "is the decentralization showcasing the culture and identity of the country from north to south, allowing the travellers to have the options of accessing information, details and cultural activities to enjoy in numerous Chilean destinations.

According to the Executive Director of Fundación Imagen de Chile, María Teresa Saldías this initiative is an invitation to rediscover and share what Chile and Chileans are, using a current, close language and with a strong civic spirit.

With the launch of this unique initiative Chile is highly committed to integrating its cultural heritage into the daily life of thousands of local citizens and visitors, enhancing a national narrative that highlights, values and celebrates its cultural identity and diversity with international projections.

Link

https://tres60.travel/chile-lanza-una-iniciativa-audiovisual-para-proyectar-su-identidad-cultural/