Hilton Worldwide Holdings, Inc., American multinational hospitality company based in Tysons, Virginia has announced the addition to its Curio Collection The BoTree hotel located in Marylebone, a chic residential area with a village feel in central London, located in the City of Westminster and part of the West End, an area highlighted by elegant Georgian architecture, smart restaurants, cozy pubs and indie boutiques.
This addition is part of Hilton’s strategy to expand its lifestyle hotel portfolio in key urban locations and expanding its presence in the UK market.
The hotel, which initially opened in 2023 is located at 30 Marylebone Lane close to the bustling Marylebone High Street and Chiltern Street and significant cultural sites like The Wallace Collection, Madame Tussauds, Sherlock Holmes Museum, and proximity to Regent’s Park, in an area offering a blend of sophisticated shopping, rich history, and green spaces.
With excellent transport links via Marylebone Station, the hotel’s location provides guests with access to the captivating surrounding neighbourhoods of Mayfair and Soho, known for their cultural landmarks, shopping opportunities, and gourmet food spots. The proximity to Bond Street Station and the Elizabeth Line allows for convenient travel to various boroughs of the British Capital, including providing an easy connection to the City of London and Heathrow Airport.
The BoTree London is a luxury boutique hotel, known for its “Conscious Luxury” with eco - friendly design, art - focused lobby, and lavish amenities like Jo Loves products, Nespresso Machines, and Dyson dryers in rooms, plus a two - storey restaurant named LAVO, which focuses on coastal Italian cuisine, and the BoTree Bar, which serves signature cocktails, a social hub throughout the day and night.
Additionally, the hotel includes a 24/7 gym and a cultural venue called 77, which hosts events and private gatherings, as well as a 33 - seat screening room for intimate events.
The property joins the Curio Collection by Hilton, a global portfolio of unique, upper - upscale hotels hand - picked for their distinctive character, history and local immersion, offering guests bespoke stories through unique architecture, curated located experiences, and world - class dining.
The BooTree hotel will participation in Hilton Honors, the company’s guest loyalty program, offering benefits such as earning points, member perks, flexible payment options and complimentary Wi-Fi for members who book directly through Hilton channels.
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