Marriott International, American multinational hospitality company based in Bethesda, Maryland has announced the launch of its new brand, Series by Marriott in South Asia, with the future opening of 26 properties in India, marking the global debut of the brand part of Marriott Bonvoy’s portfolio.
The hotels are launched in collaboration with Concept Hospitality Private Limited, a leading hotel management company established in 1996 and headquartered in Mumbai, India, under the Fern Hotels & Resorts brand, characterized by its commitment to eco - sensitive and sustainable hospitality, offering a mix of upscale and mid - tiered (The Fern Residency) options.
The iniatial phase of openings includes over 1.900 rooms across 23 cities in India. Some of the locations include Ahmedabad, Bengaluru, Bhiwandi, Bodhgaya, Daman, Dapoli, Dharampur, Ekta Nagar, Gandhinagar, Hatgad, Jaipur, Jambughoda, Hamnagar, Jim Corbett, Kochi, Kolhapur, Mumbai, Mussoorie, Pune, Rajkot, Solapur, Surat, and Vadodaara.
The Fern Hotels & Resorts, Series by Marriott, is positioned to cater to both business and leisure travellers. The properties offer amenities such as grab - and - go breakfast, recognition for single lady travellers, and evening turndown services. The brand aims to provide regionally relevant experiences while maintaining Marriott’s global standards.
Series by Marriott is a new soft brand focusing on “well executed” basics which includes clean and comfortable rooms, free Wi – Fi, and daily coffee or tea. The brand aims to affiliate with established regional hotels, and while not all properties have the same amenities, some offer breakfast, fitness centres, and spaces.
The launch in India is part of a broader expansion plan of Marriott International, with over 100 additional openings anticipated in the coming year. This strategic move targets India’s growing domestic travel market and the demand for reliable and affordable accommodations.
All properties under the Fern Hotels & Resorts, Series by Marriott, are part of the Marriott Bonvoy travel program, allowing members to earn points for stays and access various benefits.
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