The United Arab Emirates (UAE) is significantly strengthening tourism investment appeal by offering competitive incentives and implementing its National Tourism Strategy 2031, focusing on sustainable growth, digital transformation, and diversifying offerings, which includes streamlining regulations, supporting start - ups, and integrating tourism into education, leading to strong investor confidence and record visitor numbers.
Key initiatives includes the National Tourism Charter, support for domestic tourism, promotion of emerging destinations, and digital projects like integrated data systems, all aimed at increasing the sector’s GDP contribution to AED 450 billion and attracting AED 100 billion in new investment by 2031.
Record visitor numbers, expanding infrastructure and long - term reforms position the United Arab Emirates among the world’s leading tourism destinations and the country aims with its aggressive strategy to accelerate furthermore sustainable growth across the tourism as reported by Emirates News Agency (WAM).
UAE's tourism sector continues to benefit from strong natural, social, and regulatory advantages. These include the Unted Arab Emirates’s strategic location connecting East and West.
Currently the country ranks among the top seven global destinations for international tourist spending and holds leading positions in global competitiveness indicators related to air travel and tourism infrastructure.
During the first half of 2025, hotel establishments hosted more than 16 million guests, supported by over 1.200 hotel properties offering more than 216.000 rooms nationwide.
The United Arab Emirates has also launched multiple initiatives to enhance tourism competitiveness, including frameworks to support domestic tourism, promote emerging destinations, integrate tourism into education systems and strengthen engagement with international tourism institutions.
Under the National Tourism Strategy 2031, authorities are rolling out advanced digital projects, such as integrated data systems for hospitality establishments, alongside plans to diversify tourism products, accelerate digital transformation and embed sustainability across all tourism activities and services.
These policies have translated into strong economic indicators, with tourism investment rising steadily year on year, passenger traffic through UAE airports reaching record levels, and both international and domestic tourism spending showing sustained growth. According to the source, the United Arab Emirates also continues to secure top regional and global rankings in international tourism and travel development reports, reflecting the effectiveness of the country long - term vision.
Key Incentives and Initiatives part of the comprehensive national growth strategy:
• National Tourism Charter: A framework to unify national efforts for sustainable growth.
• Hospitality Support: Programs like the Hospitality Summer Camp and incentives for new hotel investments.
• Financial Support: Government funding for tourism start - ups and SMEs.
• Digital Integration: Advanced data systems for hospitality and digital transformation.
• Sustainability Focus: Embedding sustainability into tourism activities and services.
• Educational Integration: Incorporating tourism concepts into school curricula.
Strategic Goals:
• Increase tourism’s GDP contribution to AED 450 billion by 2031.
• Attract AED 100 billion in new tourism investments by 2031.
• Attract 40 million international visitors annually by 2031.
Positive Outcomes:
• Record passenger traffic and increased international and domestic spending.
• Strong economic indicators, with tourism investment rising.
• Top regional and global rankings in tourism and travel development.
These measures and goals undoubtedly enhance the United Arab Emirates’ appeal by leveraging its strategic location, diverse landscapes, stability, and infrastructure, making it a prime destination for tourism investment.
Link
https://tvbrics.com/en/news/uae-strengthens-tourism-investment-appeal-with-competitive-incentives-and-national-growth-strategy/
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